Integrate with Zapier

In this help doc, we'll show you how Memberful can integrate with Zapier to activate triggers when important member events happen, allowing you to create powerful workflows across third-party services.

In this help doc:

Create an API Key for Zapier

Create an API Key

  1. Navigate to Settings → Custom applications in your Memberful dashboard and click Add a new Custom Application.
  2. Enter a name and click Add a new custom application. We'll be using this key in a later step.

Create a Zap

Create a Zap

  1. Head over to Zapier and click the create Zap button.
  2. Type "Memberful" in the main search box to add it as a trigger.
  3. Choose the event you'd like to trigger and click continue.

Connect to Memberful

If you don't already have Zapier connected to Memberful, now is the time to do that. Click connect a new account and Zapier will ask for:

  1. The Memberful API key we created earlier. Copy the key from your Memberful dashboard and paste it into the field.
  2. Your Memberful account URL subdomain (see below).

Your Memberful account URL subdomain is the part of your Memberful account URL between https:// and For example, if your Memberful URL was, your account URL subdomain would be jensbakery.

Find your account URL subdomain

Finally, Zapier will test your Zap. Click test and it'll do the rest!

We send testing data, not real data, for the Zapier testing. When you enable your Zap it will receive real data.

Learn about the available triggers

These are the Memberful events that can trigger a Zap:

How to navigate custom fields

Custom fields are now collected after checkout, which means the value is no longer set when Zaps using the New Member, Subscription Created, or Order Purchased events are triggered. To access custom field values, Zaps must now use the Custom Fields Updated event instead.

Custom field values currently show up in Zapier as a single field called "custom fields values," with each of the values separated by a comma. If you'd like to access the values individually, you can use Zapier's built-in formatter to split the values into separate fields.

First, add a Formatter step and choose the Utilities event.

Add a Formatter step

Choose custom fields value as the CSV file.

Choose Custom Fields Value as the CSV File

After you save that step, whenever you want to use a custom field value, you can select one of the output line items from the Formatter step.

Select an output line item from the Formatter step

Note that this method has some drawbacks. For example, if your members enter responses that contain commas, the Formatter won't be able to split the values correctly.

Related help docs:

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