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Memberful plans can have multiple prices. In most cases, you do not need to create a new plan to offer a new price. In this help article, we’ll change a price for all members, add a new price for future purchases, explain when to keep an old price available, and cover when a separate plan may make sense.
A single plan can have multiple prices. If you are introducing a new rate, you can usually add another price to the existing plan instead of creating a new one.

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Change a price for all members

Use this option when you want the new price to apply to both new members and existing members.
  1. In the Memberful dashboard, go to Revenue → Plans, and select a plan.
  2. In the Prices section, click the ••• menu next to the price you want to update, then click Edit price.
Ellipsis menu
  1. Update the amount and click Save price.
Change price for all
The new rate will apply to new purchases and to existing subscriptions at the next renewal.
If you are increasing prices, plan how you will communicate the change before you publish it. Clear communication helps members understand what is changing and when. For more guidance, check out Operator for pricing communication best practices.

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Add a new price for future purchases

Use this option when you want to keep the current price for existing members and offer a different price to new members.
  1. In the Memberful dashboard, go to Revenue → Plans, and select a plan.
  2. In the Prices section, click Add price.
Add price
  1. Enter a price and renewal frequency, then click Add price.
Enter price and renewal frequency
This lets you keep the original price on the plan while adding another option for future purchases.
When you add a new price to an existing plan, you do not need to update your Memberful WordPress plugin settings, integrations, or content access rules. Those stay connected to the plan.

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Decide whether to keep the old price available

After adding a new price, decide whether new members should still be able to buy the old one.
  1. If you want to stop offering the old price, click the ••• menu next to the price you want to update, then click Edit price.
Ellipsis menu
  1. Scroll down to Availability, and toggle off Available for purchase.
Available for purchase
  1. Click Save price.
If a member lets their subscription expire on a price that is no longer available for purchase, they will not be able to reactivate their membership at that price.
Unavailable for purchase
Admins can still manually subscribe a member to a price that is not available for purchase from the Memberful dashboard.

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When to create a new plan instead

In most cases, you can add another price to the same plan. Create a new plan only if the new offer should have meaningfully different access, benefits, billing structure, or member experience. If the only change is the amount charged, adding another price to the existing plan is usually the better option.