Export data
From the Memberful dashboard, you can export data at the member level, the plan level, or the activity level — depending on your goals.
In this doc:
- Export member data.
- Export order data.
- Export metrics data.
- Export subscription data by plan.
- Export data by activity.
- Export cancellation data.
Export member data
Navigate to the Members tab, and choose a filter:
- Active members: Includes members with 100% coupons and members who made one-time payments
- Inactive members: No active subscriptions
- Free signup: Signed up via free registration and never subscribed to a Plan
- All-Access Pass members: Comped access to all Plans and Downloads
- All members: Active, inactive, or free
Click Export CSV.
These are the fields we include in the export file:
Full Name | |
Memberful ID | Created at |
Unrestricted access | Stripe Customer ID |
Discord User ID | Address |
City | State |
Zip / Postal | Country |
Phone number | Custom field |
Total spend | Plan |
Active | Auto-renew |
Expiration date | Coupon |
Download | Subscribed to Posts |
Private note | Referrer |
utm_campaign | utm_content |
utm_medium | utm_source |
utm_term | Custom field answers |
The export will include one row for each subscription associated to each member, so you might see multiple rows for each member.
If you selected Active Members, we will include in the report every member that has at least one active subscription, but the export will include all of the subscriptions associated to those members, including their inactive/expired subscriptions.
All fields are self-explanatory with these few exceptions:
- Memberful ID: Not member-facing
- Unrestricted access: Refers to All Access Pass members
- Custom field: Refers to the deprecated custom field feature
- Coupon: Only includes coupons currently in use, one-time coupons are not shown
- Custom field answers: Refers to the current custom form feature
Export order data
Navigate to the Orders tab via Analytics → Orders and choose a metric.
- All orders
- New orders
- Renewals
- Refunds
Click Export CSV.
These are the fields we include in the export file:
Full Name | |
Plan | Amount |
Date |
Underneath the graph, we display the same data on a table, showing individual data segments that can be filtered by calendar day, week, or month.
Export metrics data
Navigate to Analytics → Metrics and choose a metric.
Underneath the graph, we display the same data on a table, showing individual data segments by calendar month.
Click the value in any cell to view a list of the individual data points making up the total for that month and to export the list.
Export subscription data by plan
Navigate to the Plans tab, and choose a Plan. Then choose a filter:
- Active subscriptions
- Inactive subscriptions
- Active but not renewing
- Past due
- On a trial
- All subscriptions
Click Export CSV.
These are the fields we include in the export file:
Full Name | |
Group manager | Active |
Auto-renew | First subscribed |
Active since | Expiration date |
Coupon | Address |
City | State |
Zip / Postal | Country |
Phone number | Custom field |
All fields are self-explanatory with these few exceptions:
- Active since: This data can be used to reward member longevity
- Coupon: Only includes coupons currently in use, one-time coupons are not shown
- Custom field: Refers to the deprecated custom field feature
- Group manager: The group subscription owner
Export data by activity
Navigate to the Activity tab via Analytics → Activity and choose a filter:
- Cancelled
- Enabled auto-renew
- Subscription moved
- External payment
- Externally paid renewal
- Free sign up
- Gift activated
- Member deleted
- New gift
- New order
- New group member
- Order completed
- Order refunded
- Order suspended
- Renewal
- Subscription deactivated
- Subscription deleted
- Group member delete
- Upgrade
Click Export CSV.
These are the fields we include in the export file:
Activity type | Member's email |
Description | Date |
Export cancellation data
Navigate to the Cancellations tab via Analytics → Cancellations, select the Active or Expired tab, and choose a filter:
- All reasons
- Necessity
- Affordability
- Misunderstood
- Temporary use
- Competition
- Other
- Skipped
Click Export CSV.
These are the fields we include in the export file:
Full Name | |
Plan | Price |
Reason | Feedback |