Set up a white-label domain

White-label domains allow you to use your own domain name with Memberful: So instead of, your members would see when they make a purchase, view their account, or visit your Memberful-hosted website.

This only applies to Memberful-hosted pages. Your website will always use your own domain, even if it's been connected to Memberful.

White-label domains

In almost every case, your white-label domain will be a subdomain of your main domain name (this is sometimes called a CNAME). So it would be something like, not just If you'd like to use a top-level domain like that instead of a subdomain, let us know so we can discuss your options.

If you pair white-label domains with our existing features like custom branding and customizable email templates, a member of your site would have almost no way of knowing that you’re using Memberful—allowing you to build trust through a consistent brand experience.

Contact us to get set up →

Related help doc:

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