Free registration
Outside of paid subscriptions, offering free registration is like rolling out the welcome mat to potential members. By offering a no-cost membership, your businesses can cast a much wider net, bringing in curious visitors eager to explore your offerings.
It's not just about being generous – it's also savvy marketing. Free memberships not only remove barriers to entry but also serve as a powerful marketing tool to showcase the your platform's offerings, drive growth, and upsell members to paid subscriptions.
In this help doc:
- Why offer free registration.
- Enable free registration.
- Customize your free registration form.
- How to subscribe free members.
- How to target free members.
- Track your free members.
- How free members can subscribe to paid plans.
Why offer free registration
Our free registration feature enables your members to sign up without any cost or obligation for a paid subscription. This group of free members can be targeted in our WordPress integration, hosted site and newsletter, as well as our email newsletter integrations.
Free members will appear in your dashboard with a full member profile but without card details or membership to a paid plan.
Enable free registration
To enable this feature, navigate to the customize tab in your Memberful dashboard, click Free registration and toggle on Allow free registration.
Customize your free registration form
To customize the free registration form text, navigate to Customize → Free registration. You can edit the title, subtitle, and button text.
You can also redirect free members to another URL after sign-up.
You can also create custom fields for your users to fill out right after creating their free account.
How to subscribe free members
Add the free registration URL to a button or link on your own website, or our Memberful hosted site, so members can sign up for free.
If you're looking to subscribe members and don’t have a sales page, use our hosted member site with our built-in custom landing page. This allows your members to sign up for free alongside your paid plans and standalone downloads.
How to target free members
If you're using Memberful along with our WordPress plugin, you can protect certain pages and posts for All members - inactive, active, and free.
If you're using our hosted member site, you can create pages and posts that are protected for all members, including free members, or send a targeted newsletter to free (and inactive) members.
If you're using any of Memberful's email newsletter integrations like Mailchimp or ConvertKit, you can target free members with a newsletter using the "Free registration" signup source.
Since members never lose this designation, make sure you build a segment that excludes those members who are subscribed to a paid plan. e.g. Free registration = True and is not subscribed to = Monthly plan
Please note that you can't give free members access to members-only podcasts or private downloads.
Track your free members
To view all free registered members who don't have an active subscription, navigate to the members tab and choose the filter: Free signup (never subscribed).
Members are automatically removed from the free signup list after upgrading to a paid plan.
You can also view or export a list of your free members to monitor them.
Provide free access for paid members using other Memberful features. Learn more.
How free members can subscribe to paid plans
After enabling our custom landing page, you can guide free members to purchase paid plans on your landing page by clicking the Subscribe button in their member account page.
Related help docs:
- Learn how members can manage their personal information.
- Learn how members can manage their subscriptions.
- Learn how admins can manage members from the Memberful dashboard.