Integrate with Mailchimp

Mailchimp is a marketing automation platform that integrates with Memberful.

If you want to offer your audience a members-only email newsletter so you can share valuable information and drive revenue for your business—you’re in the right place!

When you combine the marketing automation wizardry of a platform like Mailchimp with the best-in-class membership software that is Memberful, you can easily create a powerful email newsletter offering.

If you don't have an email newsletter with MailChimp yet, you might want to send members-only newsletters via Memberful instead — at no extra cost!
Learn how to send members-only newsletters via Memberful.

In this help doc:

Integrate Mailchimp

Navigate to Settings → Third-party services → Mailchimp from your Memberful dashboard, and click Connect to Mailchimp. You'll be sent to the Mailchimp website and asked to sign in and confirm permissions for Memberful to add subscribers to your mailing list.

Authorize Memberful to access your Mailchimp account

You'll then be sent back to Memberful where we'll ask you to confirm which list you want to sync your members to.

Choose the Mailing List to sync members to

When you first connect to Mailchimp, we'll export all your existing Memberful members as subscribers. Then we'll automatically and continuously update your subscriber list by adding new members and updating existing members.

How we keep your list up to date and synced

We automatically create Mailchimp Groups for each of your plans and downloads, so make sure you’re not nearing Mailchimp’s 60 group limit because the sync might fail.

We will not remove members from the mailing list if their subscription expires. Instead, we'll remove the related Memberful Group from their profile. In addition, if a member changes their email, we'll add the new email as a new subscriber and remove the Memberful fields from the old email.

Mailchimp interest groups

A list of the Mailchimp Groups we sync:

Groups give you the power to segment your list. If you want to email active (paying) members only, you'll want to use our pre-defined segments (see below) or create your own custom segment using Mailchimp Groups.

Send a basic campaign

To send out a newsletter in Mailchimp you need to create a campaign that is sent to specific members. Memberful creates four default segments for sending campaigns:

Targeting Memberful paid subscribers in Mailchimp

Send a targeted campaign

If you want to get more granular, you can target members that are subscribed to specific plans. Choose Group or new segment from the Segment dropdown menu and select the individual plan(s).

Target people who're subscribed to specific plans in Memberful

If you’ve enabled our Memberful referral program, you’ll be able to add a referral link to your campaign so members earn rewards for referring others.

Select Merge Tags → Memberful Referral Link in your campaign menu editor.

Mailchimp Merge Tags

Send autoresponders

You may combine segments (see above) with Mailchimp Automation to send unlimited event-triggered emails.

Your email newsletter's "unsubscribe" link will not cancel a member's subscription in Memberful.

Because of this, it's a good idea to add a Memberful Account link to your email newsletter template so your members can manage their Memberful profile, plan subscriptions, and credit card details.

Replace YOURSITE with your actual Account URL sudomain, which can be found in your Memberful dashboard via Settings → Website name and URL → Account URL.

Use custom field answers for segmentation and personalization

You can collect up to 5 custom fields with Memberful right after your members complete the checkout form. You can then use those answers to segment your subscribers or personalize email campaigns.

Using custom fields to segment and personalize in Mailchimp

Fields with pre-defined options (checkbox and dropdown) are perfect for segmenting subscribers in Mailchimp—you could ask where they consume your content or what benefits they're interested in. Fields with free-form answers (text and comment) are great for personalizing email campaigns with things like nicknames, Discord/social handles, etc.

Each selected option in a checkbox or dropdown field becomes a new tag inside Mailchimp: Pre-defined answers show up as Mailchimp tags

You can use these tags to build custom segments: Segment with custom fields on Mailchimp

Free-form answers show up as Audience Fields (also called Merge Tags): Free-form answers show up as Mailchimp tags

You can use these merge tags to personalize emails: Personalize with custom fields on Mailchimp

Related help docs:

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