Email Templates

Memberful sends beautiful transactional emails on your behalf that drive members to take important actions. The email templates include default text as well as the ability to fully customize both the subject line and email body using a rich text editor and variables. If you're on our Pro or Premium plan, we'll also apply your custom branding to the templates.

In this help doc:

Test email templates

To send and receive transactional emails while in test mode, navigate to Account → Plans and billing and upgrade to the Pro plan for free.

As you're editing your email templates, you can send a test email to yourself by clicking the Send a test email button at the bottom of the page.

Send a test email

After your site is live, to test how the email templates are being triggered without affecting current emails being sent, you can open a separate Memberful account and leave it in test mode, or use a service like PutsMail.

Edit email templates

Navigate to Customize → Email. All email templates are enabled by default except for the Welcome message and Checking in.

Click an email template to edit it.

HTML email template

You can edit the subject line and the default text. You can also click Add variable to view the available variables and add them to the template. Click Reset to default to return to the default text.

Edit HTML email template

Click Save changes when you’re done editing.

Available templates

Welcome emails

Payment emails

We send the Card missing and Card expired emails once a day at 9AM UTC. This means if your member signs up for a 7-day trial on March 1st at 10 AM UTC, we'll already have sent the emails for the day. Once we check again on March 2nd, the subscription will expire in 6 days, so it's not eligible for the emails.

Subscription emails


Group subscription emails

Maintenance emails

Available variables


Available for these templates: Welcome message, Payment receipt, Order refunded, Checking in, Password reset, New free member created, Discord invite.


Available for these templates: Subscription expiring soon, Subscription is past due, Subscription expired, Card expired, Card missing, Yearly renewal reminder, Free trial ending.


Available for these templates: Gift delivery, gift payment receipt.

Group subscriptions

Available for these templates: Request to join a group subscription, Welcome new group subscription member, Welcome group subscription manager.

Related help docs:

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