Integrate with Campaign Monitor

Campaign Monitor is an email marketing tool that integrates with Memberful.

If you want to offer your audience a members-only email newsletter so you can share valuable information and drive revenue for your business—you’re in the right place!

When you combine the marketing automation wizardry of a platform like Campaign Monitor with the best-in-class membership software that is Memberful, you can easily create a powerful email newsletter offering.

If you don't have an email newsletter with Campaign Monitor yet, you might want to send members-only newsletters via Memberful instead — at no extra cost!
Learn how to send members-only newsletters via Memberful.

In this help doc:

Integrate Campaign Monitor

Navigate to Settings → Third-party services → Campaign Monitor → Connect from your Memberful dashboard, and click Connect to Campaign Monitor. You'll be sent to the Campaign Monitor website and asked to sign in and confirm permissions for Memberful to add to your mailing list.

Connect to Campaign Monitor

How we keep your list up to date and synced

When you connect, we'll create a list called Subscribers from Memberful in your Campaign Monitor account, and then automatically and continuously update your subscriber list by adding new members and updating existing members. We'll also sync important member details as custom fields. You can use these custom fields to build powerful Campaign Monitor segments.

When you click a subscriber in Campaign Monitor, you'll see the Memberful custom fields associated with their profile. Here's a list of the custom fields we continuously sync to Campaign Monitor:

We will not remove members from your Subscribers from Memberful list if their subscription expires. If the member's subscription expires, the related Memberful custom field will be updated or removed from their profile. In addition, if a member changes their email, we'll add the new email as a new subscriber, and remove the Memberful fields from the old email.

Send a targeted campaign

To send more targeted campaigns, create a new segment using the custom fields we've added to your subscribers.

Create a Campaign Monitor Segment

If you’ve enabled our Memberful referral program, you’ll be able to add a referral link to your campaign so members can earn rewards for referring others.

Select Insert → Custom fields → Subscribe… Memberful in your Campaign Monitor editor.

Campaign Monitor custom fields

Then in Custom fields you can choose the Memberful Referral Link.

Campaign Monitor custom referral link

Create automations for segments

You can send unlimited event-triggered emails (e.g. autoresponders) to specific segments (see above) with Campaign Monitor's automated emails.

Use custom field answers for segmentation and personalization

You can collect up to 5 custom fields with Memberful right after your members complete the checkout form.

Custom fields after checkout

Fields with pre-defined options (checkbox and dropdown) are perfect for segmenting subscribers in Campaign Monitor—you could ask where they consume your content or what benefits they're interested in. Fields with free-form answers (text and comment) are great for personalizing email campaigns with things like nicknames, Discord/social handles, etc.

All answers show up as custom fields in Campaign Monitor: All answers show up as Campaign Monitor custom fields

You can use the pre-defined options to build custom segments: Segment with custom fields on Campaign Monitor

You can also use the free-form answers to personalize emails by inserting those custom fields: Personalize with custom fields on Campaign Monitor

Related help docs:

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