Integrate with Mailerlite

Mailerlite is an email marketing tool that integrates with Memberful.

April 27th, 2022 — Mailerlite has recently launched a complete rewrite of their app which has broken our integration for new accounts. We’re working to make the updates required to get our integration up and running again. Please contact us if you’re planning to integrate Memberful with Mailerlite.

In this help doc:

Integrate Mailerlite

Navigate to Settings → Third-party services → Mailerlite from your Memberful dashboard, and click Connect to Mailerlite. You'll be asked to enter the API Secret. To get the API Secret, visit Account settings → API Secret in your Mailerlite account.

API secret

When you first connect to Mailerlite, we'll import all members to a group named Memberful. Then, we'll automatically keep your subscriber list in sync by adding new members and updating existing members.

We will not remove members from your subscriber list if their subscription expires. If the member's subscription expires, the related Memberful field will be removed from their profile. In addition, if a member changes their email, we'll add the new email as a new subscriber, and remove the Memberful fields from the old email.

Send a targeted Campaign

To send a targeted Campaign click Create Campaign within your Mailerlite account.

screenshot of the 'create a new' Mailerlite campaign experience

Enter the required criteria of your campaign including the subject, sender name, sender email (needs to be verified if you haven't sent it before), and a language.

Click Next: CONTENT to advance to the next page.

screenshot of email design portion of the new campaign experience on

Here you can choose how you want to edit your new campaign email. Options include Drag & Drop editor, Rich-text editor, Legacy rich-text editor, and if you're a paying user, Custom HTML editor.

With your design and content ready to send you can then select the appropriate recipients. Here you should see a list of options inluding All active subscribers, Active Members (Segment), and Memberful (Group). Read more about the difference between segments and groups.

screenshot of the recipients portion of the new campaign experience on

Checking either Active Members or Memberful allows you to send targeted emails to your members.

Finally, clicking Next: Review and Confirm presents an overview of your campaign that is ready to review and send.

screenshot of the review and confirm portion of the new campaign experience on

If you’ve enabled our Memberful referral program, you’ll be able to add a referral link to your campaign so members earn rewards for referring others.

Select the "{X}" Variable option in your Mailerlite editor.

Mailerlite referral link variable

Then select the Memberful referral link variable

Mailerlite referral link variable

View subscriber stats

In Mailerlite you can view individual subscriber details. With the Memberful integration enabled you can see more details about a given subscriber who is or has been a member of yours.

Mailerlite subscriber details

We keep track of active subscriptions, sign up sources, and the general status of the Mailerlite subscription based on a members individual settings. Each member will also be added to a Memberful group.

Related help docs:

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