Skip to main content
Memberful supports select ad platforms and includes built-in tools that let you control when ads are suppressed based on a member’s login status or subscription. In this help article, we’ll show you how to configure ad platform settings, use Memberful’s WordPress functions and subscriber roles, and control when ads are suppressed.

​
Hide ads using our plugin

Ad platform settings are available in the Memberful settings in WordPress. To access them:
  1. Go to WordPress → Settings → Memberful.
  2. Open the Hide ads tab.
Hide ads in WordPress settings

​
Enable an ad platform

Each supported ad platform (Raptive, MediaVine, and Advanced Ads) appears in the list when our WordPress plugin is installed. If a platform plugin is not installed, it will appear as (not installed). Once the ad platform plugin is installed, click the platform checkbox to enable it. Enabling a platform makes its suppression settings available. Ads are not disabled until you select at least one suppression option.
Select ads provider in plugin

​
Choose when ads are disabled

After enabling a platform, choose when ads should be disabled. You can select one or more of the following options.

​
Disable ads for members with an active subscription to a specific plan

Disable ads only for members who have an active subscription to one or more selected plans. To configure this option, select one or more plans from the list.
Hide ads for specific plans
Ads are disabled for members actively subscribed to the selected plan(s).

​
Disable ads for any member with an active subscription

Disable ads for all members who have at least one active subscription, regardless of plan.
Hide ads for active subscription

​
Disable ads for all logged-in users

Disable ads for all logged-in users, regardless of subscription status (active, inactive, or free), role, or plan.
Memberful hide ads for all members

​
How precedence works

When multiple suppression options are selected, broader rules override more specific ones. Precedence order:
  1. Disable ads for all logged-in users
  2. Disable ads for any member with an active subscription
  3. Disable ads for members with an active subscription to a specific plan
If you enable “Disable ads for all logged-in users” or “Disable ads for any member with an active subscription,” those settings override any plan-specific selections.
If no suppression rules apply to a visitor, ads continue to display normally.

​
Save your changes

After configuring your ad settings, click Save Changes to apply them. Changes take effect immediately for visitors who meet the selected conditions.
Hide ads and save changes

​
Hide ads using WP functions

Another way to hide ads for paying members is to leverage Memberful’s WordPress functions to add an HTML/CSS class to the page, which would determine whether the ads should be displayed or not. First, we’ll use our WP function is_subscribed_to_any_memberful_plan() to determine whether or not a user is a paying member. If they are, use the body_class filter to add a custom class to the page’s <body> tag. The following snippet can be added to your theme’s functions, either by inserting it into the functions.php file or by using a code snippets plugin with the capability to add new WordPress functions. 
function add_memberful_body_class( $classes ) {
    if ( is_subscribed_to_any_memberful_plan( wp_get_current_user()->ID ) ) {
        $classes[] = 'active-memberful-member';
    }
    return $classes;
}
add_filter( 'body_class', 'add_memberful_body_class' );
In the above example, the active-memberful-member class is added to the page’s <body> tag whenever the current user is subscribed to any plan. You can then use CSS to hide any ads if that class is present. 
body.active-memberful-member .ad {
    display: none;
}
Alternatively, you could use JavaScript to hide ads when the class is present: 
document.addEventListener('DOMContentLoaded', function() {
    if (document.body.classList.contains('active-memberful-member')) {
        const ads = document.querySelectorAll('.ad');
        ads.forEach(function(ad) {
            ad.style.display = 'none';
        });
    }
});
The examples above hide any elements that have the ad class, but you can adjust the selector to match your specific ad implementation.

​
Hide ads using subscriber roles

If your ad platform supports hiding ads for paying members based on their user roles in WordPress, you could use this functionality in conjunction with Memberful’s Advanced Role Mapping.