Skip to main content
Metrics give you a clear picture of the health of your membership business. By tracking key numbers over time, you can make informed decisions about pricing, content, retention, and overall strategy. In this help article, we’ll introduce each metric available in your Memberful dashboard and explain how it helps you understand your membership’s performance.

​
Where to find your metrics

You can view all metrics by navigating to Revenue → Metrics.

​
Monthly Recurring Revenue (MRR)

MRR measures the predictable revenue you earn each month from active recurring subscriptions. It helps you understand the stability of your income and how your recurring revenue changes over time. Learn more about MRR.

​
Paying Members

This metric shows the total number of active subscribers and how that number changes over time. You can see new signups, reactivations, cancellations, and failed payments—all in one place. Learn more about Paying Members.

​
Net Revenue

Net Revenue shows how much you earn after refunds and discounts are removed from your total revenue. It offers a more accurate view of your monthly earnings across both recurring and one-time payments. Learn more about Net Revenue.

​
Churn

Churn measures the members you lose due to cancellations or failed payments. Monitoring churn helps you understand how well you’re retaining members and where you might need to improve. Learn more about Churn.

​
Trials

Trials give prospective members a chance to explore your offering before committing. Tracking trial starts and conversion rates helps you understand how well your trial strategy brings in long-term members. Learn more about Trials.