Integrate with Drip

Drip is an email marketing tool that integrates with Memberful.

If you want to offer your audience a members-only email newsletter so you can share valuable information and drive revenue for your business—you’re in the right place!

When you combine the marketing automation wizardry of a platform like Drip with the best-in-class membership software that is Memberful, you can easily create a powerful email newsletter offering.

In this help doc:

• Integrate Drip.
• How we keep your list up to date and synced.
• Send a targeted campaign or broadcast.
• (Optional) Add a referral link to your campaign or broadcast.
• Create powerful Drip workflows.
• Use custom field answers for segmentation and personalization.

Integrate Drip

Navigate to Content → Email marketing from your Memberful dashboard, and click Connect below Drip.

You'll be sent to Drip and asked to grant access and choose an account.

You'll then be sent back to Memberful where we'll ask you to connect.

When you first connect to Drip, we'll import all members as Drip subscribers. Then we'll automatically and continuously update your Drip subscriber list by adding new members and updating existing members.

How we keep your list up to date and synced

We automatically sync important member details as custom fields and tags in Drip. You can use these tags to build powerful Drip campaigns and broadcasts. When you click a subscriber in Drip, you'll see their plans and information listed in their profile.

A list of the custom fields we continuously sync to Drip:

• first_name: Member's first name
• full_name: Member's full name
• last_name: Member's last name

A list of the tags we continuously sync to Drip:

• Memberful: Every subscriber created or updated by Memberful
• Memberful: Active Subscription: Member is tagged if actively subscribed to a paid plan
• Memberful Plan: [Your plan name]: Member is tagged with the plan(s) they purchased
• Memberful Download: [Your download name]: Member is tagged with the download(s) they purchased.
• Memberful: All Access Pass: Member is tagged if a Memberful administrator has given them an All Access Pass
• Memberful: Checkout: Member is tagged if the sign up source was the Memberful purchase form
• Memberful: Created by Admin: Member is tagged if the sign up source was a Memberful administrator
• Memberful: Free Registration: Member is tagged if the sign up source was a free registration link
• Memberful: Gift: Member is tagged if they received the membership as a gift

We will not remove members from your subscriber list if their subscription expires. If the member's subscription expires, the related Memberful tag will be removed from their profile. In addition, if a member changes their email, we'll add the new email as a new subscriber, and remove the Memberful tags from the old email.

Send a targeted campaign or broadcast

To send targeted campaigns or broadcasts, create a new segment or add a set of conditions using the Memberful tags we've added to your Drip subscribers.

(Optional) Add a referral link to your campaign or broadcast

If you’ve enabled referral discounts, you’ll be able to add a referral link to your campaign or broadcast so members earn rewards for referring others.

Select Personalize to insert dynamic content.

Then, from People fields, you can insert the memberful_referral_link merge tag.

Create powerful Drip workflows

Create a new trigger in your Drip workflow and choose Memberful as the provider. Then, select the specific event.

When you combine Memberful tags and Memberful triggers, you can create powerful plan-specific workflows.

Use custom field answers for segmentation and personalization

You can collect up to 5 custom fields with Memberful right after your members complete the checkout form.

Fields with pre-defined options (checkbox and dropdown) are perfect for segmenting subscribers in Drip—you could ask where they consume your content or what benefits they're interested in. Fields with free-form answers (text and comment) are great for personalizing email campaigns with things like nicknames, Discord/social handles, etc.

Each selected option in a checkbox or dropdown field becomes a new tag inside Drip:

You can use these tags to build custom segments:

Free-form answers show up as custom fields:

You can use these fields to personalize emails:

Related help docs:

• Learn about the right way for your members to unsubscribe.
• Send members-only newsletters via Memberful.