Customize branding
You can customize the look and feel of member-facing pages and forms in multiple ways: Pick a custom color for the main action buttons, choose a background color for standalone pages, and upload your logo and favicon.
In this help doc:
- Upload a logo image.
- Upload a favicon image.
- Choose a background color.
- Choose a link color.
- Choose a button color.
- Preview your changes.
Upload a logo image
Memberful allows you to upload and display your logo across all Memberful pages including checkout forms, transactional emails, your Memberful-hosted subscription page, Memberful paid newsletters, and your Memberful-hosted member website.
Go to the Website tab in your Memberful dashboard, and click Branding. From there, you can upload your logo image.
Click Choose file under Logo to upload from your computer, then click Save to apply the changes.
Logo images must be either a JPG or PNG file, no larger than 5MB. If you have a rectangular logo, we recommend that it be at least 560px wide. If you have a square or circular logo, we recommend that it be at least 180px x 180px.
To remove an uploaded logo, click Remove, then click Save to apply the change.
Upload a favicon image
Memberful allows you to upload and display your logo as a favicon icon that shows up in the browser tab instead of Memberful's icon.
Go to the Website tab in your Memberful dashboard, click Branding, then use Base Options to upload your favicon.
Click Choose file under Your favicon to upload from your computer, then click Save to apply the changes.
Favicon images must be either a JPG or PNG file, no larger than 5MB, and they must have a square aspect ratio. The image will be resized to 32px x 32px.
This only affects the browser's favicon, it won't change the Apple Touch Icon or the Android equivalent.
To remove a favicon that you’ve already uploaded, click Remove under Your favicon and click Save at the bottom of the page.
Uploading a new favicon or removing the current one should take effect immediately in most browsers except Safari, which may cache them for a longer time.
Choose a background color
Memberful lets you set a custom background color for your hosted member site.
This is the base color for important elements of your membership pages including both the Subscribe and Checkout pages. If the footer and navigation colors for your hosted member site aren't set, this color will be applied.
Go to the Website tab, click Branding, then use Base Options to set or reset the background color.
Enter a valid 6-digit hex code in the RGB fields, then click Save to apply the changes.
Alternatively, if your browser supports it, click the circular color swatch to launch the color picker. As you interact with the color picker (it looks a little bit different on a Mac vs. a PC), the corresponding hex value will show up in the text field.
To use Memberful’s default colors, click Reset next to the background color field.
Choose a link color
You can set a custom color for all links across your hosted member site and emails.
The process of choosing a link color works exactly the same way as for choosing a background color. Please see Choose a background color for detailed instructions.
The color will be applied to links on our hosted member site and emails.
Choose a button color
You can set a custom color for the main action buttons on your hosted member site and emails. This also applies to buttons like sign-in, place an order, update profile, and more.
The process of choosing a button color works exactly the same way as for choosing a background or link color. Please see Choose a background color for detailed instructions.
Buttons added through custom blocks use your Base options button color by default, but you can customize them using the color picker in the block settings.
Preview your changes
Navigate to the Website tab in your Memberful dashboard, and toggle through the different pages and forms. Make sure that your logo is sized correctly, and that the colors you selected match your brand and are readable!
Related help docs:
- Try a live demo of Memberful's payment and account management experience.
- Create custom fields to collect member data.
- Choose your currency to sell to members.

Can't find what you're looking for?
We'd love to help! You'll hear back within a few hours Monday–Friday.