Operator
Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.
The cost of being too available.
Accessibility builds trust - until your business starts depending on it.
Apr 28, 2026 | by Michael Gillespie
The Real Product is Direction.
Apr 21, 2026 | by Michael Gillespie
Why Clarity is a Leadership Decision
Apr 14, 2026 | by Michael Gillespie
Thought of the week
“Your members don’t struggle because there isn’t enough. They struggle because there isn’t enough direction.”
When Value Becomes Disorienting
Members don’t experience how much you offer - they experience how easy it is to go deeper.
Apr 7, 2026 | by Michael Gillespie
The Values Quietly Shaping Your Membership
Mar 31, 2026 | by Michael Gillespie
Membership strategy isn't enough.
Mar 24, 2026 | by Michael Gillespie
The durability of brand.
Why serious membership operators eventually have to think about brand differently.
Mar 17, 2026 | by Michael Gillespie
You're Not Collecting Subscriptions
Mar 10, 2026 | by Michael Gillespie
One Year Later
Mar 3, 2026 | by Michael Gillespie