Operator
Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.
Growth Changes the Product
Targets matter. But there's a larger question beneath your membership strategy when it comes to scale.
Oct 27, 2026 | by Michael Gillespie
When Membership Becomes a Feature
Oct 20, 2026 | by Michael Gillespie
When Trust Isn't Enough.
Oct 6, 2026 | by Michael Gillespie
Thought of the week
“When members stop wondering what’s next, the membership has already started to lose them.”
The Right to Recur.
The key question that most operators aren't asking.
Sep 29, 2026 | by Michael Gillespie
The Commitment Window: Quarter Four
Sep 22, 2026 | by Michael Gillespie
Pricing that Sends the Wrong Signal
Sep 15, 2026 | by Michael Gillespie
Optimizing for the Aftermath
Q4 creates the opportunity. The real strategy is deciding what you want to still be true in January.
Sep 8, 2026 | by Michael Gillespie
When membership outgrows its position.
Sep 1, 2026 | by Michael Gillespie
The Solo Advantage
Aug 25, 2026 | by Michael Gillespie