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Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.
Member Exits Aren't The End
On the relationships you thought were over.
May 19, 2026 | by Michael Gillespie
The Forgotten Middle of Membership
May 12, 2026 | by Michael Gillespie
The Rise of the Selective Subscriber
May 5, 2026 | by Michael Gillespie
Thought of the week
“Members don’t cancel value. They cancel the distance between what they pay and what they feel.”
The cost of being too available.
Accessibility builds trust - until your business starts depending on it.
Apr 28, 2026 | by Michael Gillespie
The Real Product is Direction.
Apr 21, 2026 | by Michael Gillespie
Why Clarity is a Leadership Decision
Apr 14, 2026 | by Michael Gillespie
When Value Becomes Disorienting
Members don’t experience how much you offer - they experience how easy it is to go deeper.
Apr 7, 2026 | by Michael Gillespie
The Values Quietly Shaping Your Membership
Mar 31, 2026 | by Michael Gillespie
Membership strategy isn't enough.
Mar 24, 2026 | by Michael Gillespie