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Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.
Does Your Team Agree on What Membership Should Be?
Different perspectives are healthy. Different definitions of winning are not.
Aug 11, 2026 | by Michael Gillespie
What to Build Next
Aug 4, 2026 | by Michael Gillespie
Is Membership Simplifying Your Business?
Jul 28, 2026 | by Michael Gillespie
Thought of the week
“When members stop wondering what’s next, the membership has already started to lose them.”
Are your members bored?
Do your members simply know what to expect all the time? If so, it's time to adjust.
Jul 21, 2026 | by Michael Gillespie
The Membership Market is Sorting
Jul 14, 2026 | by Michael Gillespie
This isn't glamorous work: The quiet season of membership
Jul 7, 2026 | by Michael Gillespie
Your membership churn isn't mysterious.
Jun 30, 2026 | by Michael Gillespie
Instant and Endless: Why Scarcity Still Matters
Jun 23, 2026 | by Michael Gillespie
If the promise matters, you need a format.
Jun 16, 2026 | by Michael Gillespie