Operator
Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.
Why Clarity is a Leadership Decision
When the operator doesn't decide, members do.
Apr 14, 2026 | by Michael Gillespie
When Value Becomes Disorienting
Apr 7, 2026 | by Michael Gillespie
The Values Quietly Shaping Your Membership
Mar 31, 2026 | by Michael Gillespie
Thought of the week
“The experience your members have is shaped most by the decisions you didn’t make.”
Membership strategy isn't enough.
From inconsistency to structure: Why systems are essential to effective membership operation.
Mar 24, 2026 | by Michael Gillespie
The durability of brand.
Mar 17, 2026 | by Michael Gillespie
You're Not Collecting Subscriptions
Mar 10, 2026 | by Michael Gillespie
One Year Later
What a year of consistency can clarify about membership and the compounding of value.
Mar 3, 2026 | by Michael Gillespie
Audience or Institution?
Feb 24, 2026 | by Michael Gillespie
For Those Who've Stayed.
Feb 17, 2026 | by Michael Gillespie