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Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.
You're Not Collecting Subscriptions
You're accepting recurring trust - why the gravity of this model cannot be overlooked.
Mar 10, 2026 | by Michael Gillespie
One Year Later
Mar 3, 2026 | by Michael Gillespie
Audience or Institution?
Feb 24, 2026 | by Michael Gillespie
Thought of the week
“Growth slows when the message settles - but that’s where the real work of building begins.”
For Those Who've Stayed.
Have you quietly overlooked the members who decided to stick around?
Feb 17, 2026 | by Michael Gillespie
Decisiveness scales. Choice doesn't.
Feb 10, 2026 | by Michael Gillespie
Easy to join. Easy to leave.
Feb 3, 2026 | by Michael Gillespie
The Cost of Pricing for Everyone.
Membership pricing is training your audience, whether you mean it to or not.
Jan 27, 2026 | by Michael Gillespie
Membership Advice Breaks After Year Two.
Jan 20, 2026 | by Michael Gillespie
When Membership Leads.
Jan 13, 2026 | by Michael Gillespie