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Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.
Acquisition Is a Lagging Indicator.
How to locate where your potential members are falling out of the pipeline: And what to do about it.
Nov 10, 2026 | by Michael Gillespie
Growth Changes the Product
Oct 27, 2026 | by Michael Gillespie
When Membership Becomes a Feature
Oct 20, 2026 | by Michael Gillespie
Thought of the week
“When members stop wondering what’s next, the membership has already started to lose them.”
When Trust Isn't Enough.
Trust may earn their attention, but confidence is what makes them commit.
Oct 6, 2026 | by Michael Gillespie
The Right to Recur.
Sep 29, 2026 | by Michael Gillespie
The Commitment Window: Quarter Four
Sep 22, 2026 | by Michael Gillespie
Pricing that Sends the Wrong Signal
Your membership price is doing more than setting the value.
Sep 15, 2026 | by Michael Gillespie
Optimizing for the Aftermath
Sep 8, 2026 | by Michael Gillespie
When membership outgrows its position.
Sep 1, 2026 | by Michael Gillespie