Operator
Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.
When Membership Becomes a Feature
What happens when membership becomes ordinary?
Oct 20, 2026 | by Michael Gillespie
When Trust Isn't Enough.
Oct 6, 2026 | by Michael Gillespie
The Right to Recur.
Sep 29, 2026 | by Michael Gillespie
Thought of the week
“When members stop wondering what’s next, the membership has already started to lose them.”
The Commitment Window: Quarter Four
Thinking beyond the promotion: Why Q4 creates a limited and unique opportunity for membership operators.
Sep 22, 2026 | by Michael Gillespie
Pricing that Sends the Wrong Signal
Sep 15, 2026 | by Michael Gillespie
Optimizing for the Aftermath
Sep 8, 2026 | by Michael Gillespie
When membership outgrows its position.
Rebranding should follow strategic clarity, not substitute for it.
Sep 1, 2026 | by Michael Gillespie
The Solo Advantage
Aug 25, 2026 | by Michael Gillespie
The 500-Member Test
Aug 18, 2026 | by Michael Gillespie