Operator
Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.
The Right to Recur.
The key question that most operators aren't asking.
Sep 29, 2026 | by Michael Gillespie
The Commitment Window: Quarter Four
Sep 22, 2026 | by Michael Gillespie
Pricing that Sends the Wrong Signal
Sep 15, 2026 | by Michael Gillespie
Thought of the week
“When members stop wondering what’s next, the membership has already started to lose them.”
Optimizing for the Aftermath
Q4 creates the opportunity. The real strategy is deciding what you want to still be true in January.
Sep 8, 2026 | by Michael Gillespie
When membership outgrows its position.
Sep 1, 2026 | by Michael Gillespie
The Solo Advantage
Aug 25, 2026 | by Michael Gillespie
The 500-Member Test
Before chasing more members, strengthen the parts of the membership growth is most likely to expose.
Aug 18, 2026 | by Michael Gillespie
Does Your Team Agree on What Membership Should Be?
Aug 11, 2026 | by Michael Gillespie
What to Build Next
Aug 4, 2026 | by Michael Gillespie