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Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.

The Membership Market is Sorting

A mid-year check on membership in 2026

Jul 14, 2026 | by Michael Gillespie

Your membership churn isn't mysterious.

Jun 30, 2026 | by Michael Gillespie

Thought of the week

Churn isn’t some mysterious, complex system. It’s a metric that tells us how far we’ve stepped away from the basic needs of members.

Instant and Endless: Why Scarcity Still Matters

In a world of endless answers, the value that can’t be copied matters most.

Jun 23, 2026 | by Michael Gillespie

If the promise matters, you need a format.

Jun 16, 2026 | by Michael Gillespie

The Membership Value Reset

Jun 9, 2026 | by Michael Gillespie

When Care Becomes Complexity

Good operators care deeply. But care without boundaries can quietly make a membership heavier than it needs to be.

Jun 2, 2026 | by Michael Gillespie

Member Exits Aren't The End

May 19, 2026 | by Michael Gillespie

The Forgotten Middle of Membership

May 12, 2026 | by Michael Gillespie

Time to build something that's entirely yours.