Brand

Brand assets and guidelines

The logo

The Memberful logo pairs a hand-drawn M with a serif wordmark. Both come from the same drawing, so treat them as a single unit and use the files as shipped.

Two assets to work with:

• The full logo, word mark and M together. Use this anywhere you have the room.
• The M on its own. Use it for favicons, app icons, and social profile images where the wordmark would not read.

Set the logo in black or white. No other color, no tint, no gradient.

Leave clear space on all four sides equal to half the logo’s height. The full logo holds up to 80px wide, and the M alone down to 16px tall. Below that, give it a bigger canvas.

What to avoid

A few things break the logo:

• Recoloring it. Black or white, nothing else.
• Redrawing the M, or setting the wordmark in another typeface.
• Stretching, condensing, or rotating any part of it.
• Adding a shadow, outline, glow, or gradient.
• Placing it on a busy photo, or on a background that leaves it hard to read.
• Using the M as a letter inside a word.

Scaling the M up and cropping it as a background texture is a treatment we keep for our own work.

Other marks

An orange circle around a lowercase “m” carried Memberful for more than a decade, paired with the Memberful word mark.

Legal

We own the Memberful name, the logo, and the M mark. You may use them only as described below.

You may:

• Say you run your membership on Memberful, on your site, in your newsletter, or in a press kit.
• Use the logo files as they ship, in digital contexts, following the rules above.
• Refer to us as "Memberful," spelled and capitalized that way.

You may not:

• Put Memberful, or anything close to it, in your own company name, product name, event name, or trademark.
• File a trademark, copyright, or patent that includes our marks.
• Alter the marks, or add words to them to make new ones.
• Put our marks on merchandise without our written permission.
• License our marks to anyone else.
• Suggest that we endorse, sponsor, or partner with you when we do not do so.
• Use our marks in a way we find misleading, disparaging, or damaging to the brand.