Operator
Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.
This isn't glamorous work: The quiet season of membership
Operate each season for what it is - and nothing more.
Jul 7, 2026 | by Michael Gillespie
Your membership churn isn't mysterious.
Jun 30, 2026 | by Michael Gillespie
Instant and Endless: Why Scarcity Still Matters
Jun 23, 2026 | by Michael Gillespie
Thought of the week
“Churn isn’t some mysterious, complex system. It’s a metric that tells us how far we’ve stepped away from the basic needs of members.”
If the promise matters, you need a format.
Does the structure of your membership match the transformation you’re asking members to believe in?
Jun 16, 2026 | by Michael Gillespie
The Membership Value Reset
Jun 9, 2026 | by Michael Gillespie
When Care Becomes Complexity
Jun 2, 2026 | by Michael Gillespie
Member Exits Aren't The End
On the relationships you thought were over.
May 19, 2026 | by Michael Gillespie
The Forgotten Middle of Membership
May 12, 2026 | by Michael Gillespie
The Rise of the Selective Subscriber
May 5, 2026 | by Michael Gillespie