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Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.
If the promise matters, you need a format.
Does the structure of your membership match the transformation you’re asking members to believe in?
Jun 16, 2026 | by Michael Gillespie
The Membership Value Reset
Jun 9, 2026 | by Michael Gillespie
When Care Becomes Complexity
Jun 2, 2026 | by Michael Gillespie
Thought of the week
“Members don’t cancel value. They cancel the distance between what they pay and what they feel.”
Member Exits Aren't The End
On the relationships you thought were over.
May 19, 2026 | by Michael Gillespie
The Forgotten Middle of Membership
May 12, 2026 | by Michael Gillespie
The Rise of the Selective Subscriber
May 5, 2026 | by Michael Gillespie
The cost of being too available.
Accessibility builds trust - until your business starts depending on it.
Apr 28, 2026 | by Michael Gillespie
The Real Product is Direction.
Apr 21, 2026 | by Michael Gillespie
Why Clarity is a Leadership Decision
Apr 14, 2026 | by Michael Gillespie