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Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.
The 500-Member Test
Before chasing more members, strengthen the parts of the membership growth is most likely to expose.
Aug 18, 2026 | by Michael Gillespie
Does Your Team Agree on What Membership Should Be?
Aug 11, 2026 | by Michael Gillespie
What to Build Next
Aug 4, 2026 | by Michael Gillespie
Thought of the week
“When members stop wondering what’s next, the membership has already started to lose them.”
Is Membership Simplifying Your Business?
Why membership should create a center of gravity for your business.
Jul 28, 2026 | by Michael Gillespie
Are your members bored?
Jul 21, 2026 | by Michael Gillespie
The Membership Market is Sorting
Jul 14, 2026 | by Michael Gillespie
This isn't glamorous work: The quiet season of membership
Operate each season for what it is - and nothing more.
Jul 7, 2026 | by Michael Gillespie
Your membership churn isn't mysterious.
Jun 30, 2026 | by Michael Gillespie
Instant and Endless: Why Scarcity Still Matters
Jun 23, 2026 | by Michael Gillespie