Operator
Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.
The Rise of the Selective Subscriber
People are tired of paying for things they no longer feel.
May 5, 2026 | by Michael Gillespie
The cost of being too available.
Apr 28, 2026 | by Michael Gillespie
The Real Product is Direction.
Apr 21, 2026 | by Michael Gillespie
Thought of the week
“Members don’t cancel value. They cancel the distance between what they pay and what they feel.”
Why Clarity is a Leadership Decision
When the operator doesn't decide, members do.
Apr 14, 2026 | by Michael Gillespie
When Value Becomes Disorienting
Apr 7, 2026 | by Michael Gillespie
The Values Quietly Shaping Your Membership
Mar 31, 2026 | by Michael Gillespie
Membership strategy isn't enough.
From inconsistency to structure: Why systems are essential to effective membership operation.
Mar 24, 2026 | by Michael Gillespie
The durability of brand.
Mar 17, 2026 | by Michael Gillespie
You're Not Collecting Subscriptions
Mar 10, 2026 | by Michael Gillespie