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Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.
When Trust Isn't Enough.
Trust may earn their attention, but confidence is what makes them commit.
Oct 6, 2026 | by Michael Gillespie
The Right to Recur.
Sep 29, 2026 | by Michael Gillespie
The Commitment Window: Quarter Four
Sep 22, 2026 | by Michael Gillespie
Thought of the week
“When members stop wondering what’s next, the membership has already started to lose them.”
Pricing that Sends the Wrong Signal
Your membership price is doing more than setting the value.
Sep 15, 2026 | by Michael Gillespie
Optimizing for the Aftermath
Sep 8, 2026 | by Michael Gillespie
When membership outgrows its position.
Sep 1, 2026 | by Michael Gillespie
The Solo Advantage
You don't need to operate your membership like a large team if you don't have one.
Aug 25, 2026 | by Michael Gillespie
The 500-Member Test
Aug 18, 2026 | by Michael Gillespie
Does Your Team Agree on What Membership Should Be?
Aug 11, 2026 | by Michael Gillespie