Operator
Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.
The durability of brand.
Why serious membership operators eventually have to think about brand differently.
Mar 17, 2026 | by Michael Gillespie
You're Not Collecting Subscriptions
Mar 10, 2026 | by Michael Gillespie
One Year Later
Mar 3, 2026 | by Michael Gillespie
Thought of the week
“Growth slows when the message settles - but that’s where the real work of building begins.”
Audience or Institution?
Structure and durability must be the new standard in membership.
Feb 24, 2026 | by Michael Gillespie
For Those Who've Stayed.
Feb 17, 2026 | by Michael Gillespie
Decisiveness scales. Choice doesn't.
Feb 10, 2026 | by Michael Gillespie
Easy to join. Easy to leave.
Accessibility matters - but it can’t be the whole strategy.
Feb 3, 2026 | by Michael Gillespie
The Cost of Pricing for Everyone.
Jan 27, 2026 | by Michael Gillespie
Membership Advice Breaks After Year Two.
Jan 20, 2026 | by Michael Gillespie