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Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.

Pricing that Sends the Wrong Signal

Your membership price is doing more than setting the value.

Sep 15, 2026 | by Michael Gillespie

Optimizing for the Aftermath

Sep 8, 2026 | by Michael Gillespie

When membership outgrows its position.

Sep 1, 2026 | by Michael Gillespie

Thought of the week

When members stop wondering what’s next, the membership has already started to lose them.

The Solo Advantage

You don't need to operate your membership like a large team if you don't have one.

Aug 25, 2026 | by Michael Gillespie

The 500-Member Test

Aug 18, 2026 | by Michael Gillespie

Does Your Team Agree on What Membership Should Be?

Aug 11, 2026 | by Michael Gillespie

What to Build Next

The clearest, most actionable signals are often on display inside most memberships. Are you looking for them?

Aug 4, 2026 | by Michael Gillespie

Is Membership Simplifying Your Business?

Jul 28, 2026 | by Michael Gillespie

Are your members bored?

Jul 21, 2026 | by Michael Gillespie

Time to build something that's entirely yours.

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