Many of you will have seen that Revue, a platform for building an audience through email newsletters and online publishing, has been closed down by its parent company Twitter. Revue was launched in 2015 and was acquired by Twitter in 2021.
On 15 December 2022, just days after new Twitter boss Elon Musk had expressed interest in buying Substack (another newsletter platform), Twitter announced that they were sunsetting Revue. So what newsletter platform options are left?
First, what is Substack?
Substack is a platform that has revolutionized the way independent writers and journalists monetize their work by allowing them to create and distribute newsletters and other written content.
The substack.com home page © Substack
However, it is certainly not the only platform of its kind, and there are several Substack competitors that offer similar features. In this article, we will take a closer look at some of the main competitors to Substack and compare their features and capabilities.
We’ll dive deep into various newsletter software products, so you can best determine what suits your individual needs. We’ll also include the pricing of each platform.
Substack's pricing model
There’s no cost to publish on Substack, no matter how many subscribers you have. If you activate paid subscriptions and start charging your audience, Substack takes a 10% fee on each transaction and their payment processing platform Stripe charges 2.9% + 30¢ per transaction.
Ghost - great for blogging
One competitor to Substack is Ghost, an open-source blogging platform. Ghost is similar to Substack in that it allows users to create and publish content, but it includes additional features that Substack is missing that might make it an appealing option for more established independent bloggers or small publications.
The ghost.org home page © Ghost
One of the main differences between Ghost and Substack is the level of control users have over their content. Ghost lets users do more ‘heavy lifting’ when it comes to customization, offering custom themes and templates to fully edit the look and feel of their publications, while Substack has a more limited set of options. Ghost also offers multi-author support, which allows multiple users to contribute to a single blog or website, making it a good option for teams.
Ghost's pricing model
Ghost costs from $11/month or $108/year for the Starter plan, including one staff user, free Ghost website themes and standard built-in integrations, and a maximum of 500 members. There are three higher tiers starting with the Creator plan at $25/month for 1,000 Members and extra functionality such as custom integrations.
Medium - great for community publishing
Medium is another platform that offers features similar to Substack. It's a blogging and writing platform that allows users to share stories, and it has a large community of readers and writers. Medium is known for its clean, easy-to-use interface, and its emphasis on quality content. It encourages readers to discover stories, thinking, and expertise on any topic.
The medium.com home page © Medium
Medium is an ideal platform for writers and journalists looking to reach an engaged audience, and so easily qualifies as one of Substack’s top competitors, as it has a loyal built-in community of readers – but the readership is focussed online or on the app, not in email newsletters. Medium's membership program and paywall options allows writers to monetize their content.
Medium's pricing model
There’s no cost at all to publish on Medium, for any number of members/subscribers you may have. Medium makes its money by charging people to read your stories and other people’s stories, at $5/month or $50/year.
In fact, writers on the Medium Partner Program can earn money through referrals. Successful referrals bring in half of a new member’s subscription fee for as long as they remain a paying member, minus the standard 2.9% + $0.30 in payment processing fees. So, if you got 100 readers to sign up for a monthly Medium membership, you’d receive $227 per month.
ConvertKit - great for automation
ConvertKit is an email marketing and automation platform designed for creators such as bloggers, journalists and podcasters. It's designed to help users build an email list, automate email sequences, and segment audiences for targeted marketing. ConvertKit offers functionality such as opt-in forms, landing pages, and email comms like other Substack competitors.
The converkit.com home page © ConvertKit
One of the main focuses of Convertkit is to automate the process of connecting with new potential subscribers and nurturing them into customers. It also has a visual automation builder which allows you to create complex automation flows without coding. It also includes tools for managing affiliate relationships and providing exclusive content to paying subscribers.
ConvertKit's pricing model
For new creators, ConvertKit is free for up to 300 subscribers. For creators with growing audiences, ConvertKit costs from $15/month or $108/year, again for up to 300 subscribers, but also with access to email sequences, automation builders and third-party integrations plus an additional team member.
MailChimp - great for email
Mailchimp is an email marketing service that allows businesses and organizations to create and send email campaigns to (often large) audiences. Mailchimp offers the ability to create custom email templates, segment and target your audience, track the performance of your campaigns, and integrate with a variety of other tools and services to replicate a Substack competitor.
The mailchimp.com home page © Mailchimp
With Mailchimp, you receive analytics and tracking tools to help you understand how your campaigns are performing and make data-driven decisions. It’s less focussed on publishing and more for email CRM or ecommerce; as such it provides integrations with website builders, e-commerce platforms, and other tools that automate creating and sending email campaigns.
MailChimp's pricing model
Mailchimp offers a free plan, which allows you to use most of the basic features for up to 2,500 email sends to up to 500 people with basic reporting. Paid plans for larger lists and more advanced features start from $20/month for up to 6000 sends to up to 500 people.
Patreon - great for creators
Patreon allows independent creators such as writers and musicians to receive financial support from their audience, to fund their work and continue to produce new content. Creators set up a page on the Patreon platform, and their fans, or "patrons," can choose to support them with a regular monetary contribution. In return, patrons receive exclusive content and/or perks.
The patreon.com home page © Patreon
Patreon operates on a subscription model, so patrons are charged a set amount on a recurring basis (usually monthly). Creators can choose to offer different levels of support with different rewards for each level, so patrons can choose to contribute a little or a lot depending on their budget and the level of engagement they're looking for. This allows for independent creators to continue producing content without being beholden to advertisers or traditional gatekeepers.
Patreon's pricing model
Patreon Lite costs 5% of the monthly income you earn on Patreon, plus payment processing fees,and offers a creator page, communication tools and access to Patreon workshops. The Patreon Pro plan takes 8% of the monthly income you earn plus payment processing and offers in additional membership tiers, analytics and insights and a tool to run promotions.
SendFox - great for campaigns
Sendfox is a software platform that allows users to create, send, and track email marketing campaigns. It provides a range of features including email templates, automation, segmentation, and analytics. Sendfox is designed for businesses of all sizes and can be used to promote products and services, grow customer relationships, and increase conversions.
The sendfox.com home page © SendFox
There’s a free version of SendFox which allows sending newsletters to 1000 contacts with SendFox-branded emails and no automations. The Lifetime Plan costs just one payment of $49 (not recurring) and allows up to 5000 members, reduced SendFox branding and unlimited automations. This could be the cheapest of all Substack competitors.
SendFox's pricing model
The Sendfox free plan allows for unlimited sending to up to 1,000 members but emails have SendFox branding. The Lifetime Plan costs just $49 for a single payment - that’s currently down from $480 – and allows up to 5,000 members and improved deliverability.
Memberful - great for membership
We would be remiss if we didn't mention ourselves! Memberful is membership management software that lets creators manage membership programs with custom price tiers and access levels in order to monetize their content. Memberful works well for online course (eCourse) creators, podcast hosts, and other content creators who want to grow their audience.
The memberful.com home page
Particularly relevant here is our Posts feature, which replicates Substack’s ‘combined email and online’ approach! Memberful allows you to publish members-only content via newsletter as well as a Memberful-hosted website. You can add text and images, select which of your members to target, and publish the post or schedule it for later. Go to our help docs for more information.
Memberful's pricing model
Our Starter plan is free with a 10% fee on transactions. You can create two membership plans with unlimited members, and website-only integrations. To use our Posts feature, you’ll need the Pro plan at $25/month (or the Premium plan for $100/month but the transaction fee reduces to 4.9%. This also allows for unlimited plans and unlimited members, plus all integrations as well upgrades such as the ability to sell private podcasts.
There's a great choice for someone looking for Substack competitors: there's raft of platfroms that let you publish and distribute email ewsletters to an audience, and to create revenue for doing so.
Whether you're more interested in a platfrom that focuses on email, or community publishing or membership, or something else, will depend on the type of content you want to create, as well as factors such as the frequency of your publishing and your desired level of customization.
We hope that this helps - happy publishing!
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