Wix vs Squarespace: Which is the best website builder for your business?

Wix vs Squarespace - Which is best website builder?

When launching your business, or any website or online publication, selecting the right website builder can be a game-changer. Wix and Squarespace stand out as two formidable contenders, each with its own set of strengths and unique offerings.

This comprehensive guide aims to equip you with the knowledge needed to make an informed decision that aligns perfectly with your business goals. Let’s dive in!

Wix vs Squarespace: Introduction and key features

Both Wix and Squarespave are website builder platforms that allow you to create professional-looking websites without any coding knowledge. They both offer a simple visual editor, a wide variety of design templates, and a host of features that make it easy to create a website that looks and functions the way you want it to.

Here are some of the features of both platforms:

  • Drag-and-drop editors: These make it easy to add and move elements on your website. You can use the editors to customize the look and feel of your website with a variety of fonts, colors, and other design elements.
  • Templates: Both platforms offer a wide variety of design templates to choose from, so you can find one that fits your needs and style. You can also customize any template to make it your own.
  • Marketing and SEO: The sites offer a variety of awareness and marketing tools that can help you promote your website. These include email marketing, social media marketing, and website analytics, as well as SEO tools that can help you improve your website's ranking in search results.

Wix vs Squarespace: User interface and customization

Wix: Empowering creativity

Wix's user interface is a testament to simplicity meeting power. Its drag-and-drop functionality transforms the daunting task of website design into an intuitive, creative process.

This accessibility empowers users of all proficiency levels to craft visually stunning websites without the need for coding expertise. Furthermore, Wix's extensive library of templates spans across various industries, ensuring a tailored design that mirrors your brand's identity.

In addition to its user-friendly interface, Wix provides a host of advanced customization options. Users have the flexibility to modify elements down to the pixel, guaranteeing a website that not only looks exceptional but also functions seamlessly.

Whether it's adjusting layout structures or incorporating multimedia, Wix offers a level of design freedom that is unparalleled in the website builder sphere.

Squarespace: Aesthetics and simplicity

Squarespace is synonymous with elegant, minimalist design. Its templates exude a refined aesthetic that appeals to businesses aiming for a polished, modern appearance.

Wix vs Squarespace - design Designing your website © squarespace.com

While Squarespace's interface may have a slight learning curve compared to Wix, it compensates with a level of sophistication that is often the preference of creative professionals, artists, and those with an eye for design.

The platform's templates are meticulously curated to provide a clean, uncluttered canvas for your content. This design philosophy extends to the editing interface, which is streamlined for a seamless experience.

Squarespace's emphasis on simplicity and aesthetics makes it an excellent choice for businesses looking to make a bold visual statement.

Wix vs Squarespace: SEO capabilities

Wix: New advanced SEO tools

Wix has undergone a significant transformation in its approach to Search Engine Optimization (SEO). It now offers a suite of tools that rivals dedicated SEO platforms.

Wix vs Squarespace - databases Managing your website database © wix.com

Users can seamlessly customize meta tags, headers, and descriptions, ensuring their content is optimally structured for search engines. Wix's SEO Wiz is an invaluable assistant, guiding users through the process of optimizing their content effectively.

Wix implements best practices for on-page SEO. Clean URL structures, image alt attributes, and fast loading times contribute to a favorable SEO score. The platform's commitment to SEO excellence positions it as a viable choice for businesses prioritizing online visibility.

Squarespace: Seamlessly integrating SEO best practices

Squarespace's commitment to SEO excellence is evident in its intuitive approach to optimization. The platform automatically generates clean, user-friendly URLs, a crucial element in search engine rankings.

Users retain the flexibility to customize meta tags and descriptions, exerting control over how their content appears in search engine listings.

Additionally, Squarespace prioritizes mobile responsiveness, a factor increasingly pivotal in SEO. Websites built on the platform are inherently mobile-friendly, ensuring a seamless user experience across devices. This dedication to user satisfaction contributes to higher rankings in search results.

Wix vs Squarespace: E-commerce capabilities

Wix: Building online stores with ease

Wix emerges as a powerhouse in the realm of e-commerce. The platform offers an extensive suite of features tailored to online businesses. From secure payment processing to inventory management, Wix provides the tools needed to establish a robust online store. The e-commerce functionality seamlessly integrates with the website builder, ensuring a cohesive and user-friendly experience for both business owners and customers.

Additionally, Wix's e-commerce capabilities extend to customization. Users have the freedom to design product pages, implement promotional features, and set up dynamic pricing, enabling businesses to create a unique online shopping environment.

Squarespace: Merging aesthetics with functionaity

Squarespace excels in combining visual appeal with e-commerce functionality. The platform offers a range of templates specifically designed for online stores, each reflecting Squarespace's signature aesthetic elegance. This ensures that the shopping experience aligns seamlessly with the overall design of the website.

Wix vs Squarespace - templates Design templates © squarespace.com

Furthermore, Squarespace equips users with essential e-commerce features, including abandoned cart recovery, secure payment gateways, and inventory management. These tools are seamlessly integrated into the platform, empowering businesses to provide a streamlined and secure online shopping experience.

Wix vs Squarespace: Pricing and plans

Wix: Flexible plans

Wix offers a range of pricing plans to cater to businesses of all sizes. The "Combo" plan, starting at $14 per month, provides a solid foundation for small businesses and individuals.

Managing the Wix website Managing your site via an app © wix.com

As your business grows, Wix offers scalable plans with enhanced features, including e-commerce capabilities and advanced marketing tools. The "Business" and "Enterprise" plans, priced at $23 and $500 per month respectively, are tailored for larger enterprises with specific needs.

Squarespace: Streamlined pricing

Squarespace adopts a straightforward pricing model, with plans starting at $12 per month for personal websites. The "Business" plan, priced at $18 per month, is designed for small businesses looking to establish a professional online presence.

For e-commerce ventures, Squarespace offers the "Basic" and "Advanced" plans, priced at $26 and $40 per month respectively. These plans provide a comprehensive set of features for online store owners.

Other options to consider

In the competitive landscape of website builders, it’s worth nothing that Wix and Squarespace are not the only contenders. There are several other noteworthy players in the space that cater to various business needs. Here are a few alternatives:


This is one of the most widely used Content Management Systems (CMS) globally. Its open-source nature allows for extensive customization and scalability. With a plethora of themes and plugins, WordPress is highly versatile, accommodating a diverse range of businesses, from blogs to e-commerce sites. It’s our favorite website builder here at Memberful!


Renowned for its user-friendly interface and intuitive drag-and-drop builder, Weebly is an excellent choice for beginners and small businesses looking to establish an online presence quickly. Weebly also offers e-commerce functionality and provides various pricing tiers to suit different budget constraints.


For businesses primarily focused on e-commerce, Shopify is a leading platform. It offers a comprehensive suite of features tailored specifically for online stores. With robust inventory management, secure payment processing, and a wide array of customizable templates, Shopify provides a seamless e-commerce experience.

Big Cartel

Catering mainly to artists, makers, and independent creatives looking to sell their products online, Big Cartel offers a simple and straightforward platform with features like customizable storefronts and inventory management. Big Cartel is an excellent choice for businesses with a niche, artistic focus.


Known for its advanced design capabilities, Webflow allows for intricate and visually stunning websites. It combines a powerful visual editor with a robust CMS, making it suitable for designers and developers seeking a high degree of design freedom.

Conclusion: Wix vs. Squarespace – The right choice for your business

In the dynamic landscape of website builders, both Wix and Squarespace offer compelling features that cater to different business needs. Deciding between the two ultimately comes down to your specific requirements and preferences.

Consider the nuances outlined in this guide to make an informed decision that aligns with your business goals. Your needs can often be categorized into user interface and customization, SEO, e-commerce and perhaps always, the ability to integrate with third-party plugins and platforms.

It is also worth saying that, while Wix and Squarespace certainly have their strengths, exploring alternative website builder platforms can offer a more tailored solution for specific business requirements. Other options include WordPress, Shopify and Webflow.

Each platform brings its unique features and strengths to the table, so evaluating them based on your business's specific needs and goals is crucial to making an informed decision. Happy building!

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