Memberful vs KajabiShould your membership platform replace your tech stack or work within it?
Which platform is best for your business: Memberful or Kajabi?
Comparing Memberful and Kajabi for creator-driven businesses
When you’re growing your business and building income, Memberful and Kajabi give you two different ways to scale.
What is Memberful?
Memberful helps creators, publishers, and communities build an income with memberships that they fully own. From your subscriptions to your payments, every part of your memberships is yours to customize.
Memberful integrates with tools you already use to connect with your community, too. Add gated content to your WordPress site, create an exclusive newsletter for your Mailchimp list, or cultivate a members-only Discord community — with Memberful, it’s all possible.
What is Kajabi?
Kajabi's goal is to replace your tech stack with everything you need to run your business. If educational content, like courses and coaching programs, is at the core of what you offer, Kajabi gives you a place to build it alongside your website, memberships, and more.
It handles the basics of setting up a business, then supports you as that business matures, with advanced features like marketing funnels to help you scale.
| Feature | Memberful | Kajabi |
|---|---|---|
Platform Type | Membership platform | All-in-one platform |
Price | Basic plan: $143/month Growth plan: $199/month Pro plan: $399/month | |
Transaction Fees | 4.9% transaction fee | No transaction fees unless you use your own payment processor (ranging from 0.5%-2%, depending on the plan) |
Ownership & branding | You own your data, content, and payments | You own your data and content; extra transaction fees apply if you control your payments |
Websites | Build a member website in Memberful | Build a website in Kajabi; option to add a custom domain |
Community features | Build and manage a community space in Kajabi | |
Education features | LearnSense and Sensei integrations for lessons and quizzes on WordPress websites | Build and sell courses and coaching programs in Kajabi |
Other content types supported | Gated blogs and publications, podcasts, and newsletters | Podcasts, newsletters |
Integrations | 18 integrations included, including Mailchimp, Discord, and a WordPress plugin | 13 integrations, including email marketing tools like Mailchimp and Kit |
Set up & ease of use | Simple and straightforward to use; setup can take time due to customizability | Easy to get started; adding features and navigating the dashboard can be time-consuming |
Member experience | Easy and intuitive for members to navigate | Feature bloat and engagement features can sometimes impact user experience |
Support | Human support available 5 days a week
| Chat and email support available |
Why creators switch from Kajabi to Memberful
Some creators don’t need a platform that does everything: they need tools that do what they need well. Memberful gives you the flexibility to build with the tools that work best for your business without feature bloat.
Flexibility
Some creators don’t need a platform that does everything: they need tools that do what they need well. Memberful gives you the flexibility to build with the tools that work best for your business without feature bloat.
Ownership & control
When you use Kajabi, the platform’s features can limit your growth. Memberful gives you full ownership of your memberships, content, and data, giving you control over your business as you scale.
Simplicity
Some creators find Kajabi complex to set up and manage. Memberful is simple to use and fits where you need it to, with human support on your side to answer questions and manage issues as they come up.
Membership focus
Kajabi focuses on running every aspect of your business. Memberful focuses on one thing: helping you build a sustainable income from memberships without compromising your members' experience.
“Memberful helps me run a subscription business on my own terms.
Jared at
Advisorator
Monetize your content and build a lasting business with Memberful
Read more customer storiesTeam Flower
Kelly and Jesse Perry use their expertise to help a worldwide community of florists thrive. Read their story
Boss as a Service
Manasvini Krishna scaled her productivity side-hustle into a full-time business with Memberful. Read her story
The Portrait System
The Portrait System helps creatives build a photography business with courses and community.
Creators trust Memberful to monetize their content and grow their communities
How to migrate from Kajabi to Memberful
Start by reaching out to the Memberful team. Migration is included for everyone who uses Memberful. We’ll answer any questions and help you prepare for your migration.
Talk with our team
Start by reaching out to the Memberful team. Migration is included for everyone who uses Memberful. We’ll answer any questions and help you prepare for your migration.
Let your members know
Before you make the switch from Kajabi to Memberful, check in with your members. Let them know what changes they can expect and when, giving them space to ask questions before you make the move.
Schedule your migration
Book your migration 3-5 days ahead of time. The entire process should take between 1 and 2 hours.
We’ve got your back
Support doesn’t stop after migration. Our friendly support team is here to answer questions as you build and scale your memberships, with in-depth documentation to help you along the way.
Frequently Asked Questions
Memberful is free to try for as long as you like, so you can get into the details.
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