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In this help article, we’ll walk you through how to export member data, order data, metrics data, subscription data by plan, data by activity, and cancellation data.

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Export member data

Go to the Members tab, and choose a filter:
Members filter
  • Active members: Includes members with 100% coupons and members who made one-time payments
  • Inactive members: No active subscriptions
  • Free signup: Signed up via free registration and never subscribed to a plan
  • All-Access Pass members: Comped access to all plans and downloads
  • All members: Active, inactive, or free
Go to Actions → Export CSV.
Members export
Select a date range for the export, and click Export.
Member export date range
If you’d like to get more granular, click Select a custom date range and define your own start and end date for the export.
Member export custom date range
These are the fields we include in the export file: The export will include one row for each subscription associated with each member, so you might see multiple rows for each member. If you selected Active members, we will include in the report every member that has at least one active subscription, but the export will include all of the subscriptions associated with those members, including their inactive/expired subscriptions. All fields are self-explanatory, with these few exceptions:
  • Memberful ID: Not member-facing
  • All access pass: Refers to members who have free access to all plans and downloads
  • Coupon: Only includes coupons currently in use; one-time coupons are not shown

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Export order data

Go to Revenue → Orders and choose a metric:
  • All orders
  • New orders
  • Renewals
  • Refunds
Click Export CSV.
Orders export
These are the fields we include in the export file: Underneath the graph, we display the same data on a table, showing individual data segments that can be filtered by calendar day, week, or month.

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Active members versus paying members

Active Members and Paying Members are calculated differently and therefore may not match.
Active vs. paying members
These members do count toward Active Members, but do not count toward Paying Members until their subscription renews and payment is collected:
  • Members with an all-access pass
  • Members with a 100% coupon
  • Members on a free trial
  • Admin-created subscriptions with no initial charge
  • Gifted subscriptions
In addition, members whose subscription expired due to a failed payment may still count toward Paying Members for up to 30 days after the failed payment.

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Export metrics data

Go to Revenue → Metrics, and choose a metric. Underneath the graph, we display the same data on a table, showing individual data segments by calendar month.
Individual data segments
Click the value in any cell to view a list of the individual data points making up the total for that month and to export the list.
Individual data segments

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Export subscription data by plan

Go to Members → Subscriptions. Then choose a plan and a filter:
Subscription filters
  • Active subscriptions
  • Inactive subscriptions
  • Active but not renewing
  • Past due
  • On a trial
  • All subscriptions
Click Export CSV.
Subscription export
These are the fields we include in the export file: All fields are self-explanatory, with these few exceptions:

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Export data by activity

Go to Members → Activity, and choose a filter:
Activity filter
  • Canceled subscription
  • Enabled auto-renew
  • Subscription moved
  • External payment
  • Externally paid renewal
  • Free sign up
  • Gift activated
  • Member deleted
  • New gift
  • New order
  • New group member
  • Order completed
  • Order refunded
  • Order suspended
  • Renewal
  • Subscription deactivated
  • Subscription deleted
  • Group member delete
  • Upgrade
Click Export CSV.
Activity export
These are the fields we include in the export file:

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Export cancellation data

Go to Revenue → Cancellations, select the Active or Expired tab, and choose a filter:
Cancellation filter
  • All reasons
  • Necessity
  • Affordability
  • Misunderstood
  • Temporary use
  • Competition
  • Other
  • Skipped
Click Export CSV.
Cancellation export
These are the fields we include in the export file:
If a member canceled a subscription, allowed it to expire, and later reactivated, they’ll still appear in the expired cancellation survey export because the original cancellation remains part of their account history.The export displays the date the original cancellation took effect, not the renewal date of the member’s current active subscription. However, the Subscription price column always reflects the member’s current subscription price, which may differ from the price they were paying when they originally canceled.