Integrate with Mailchimp

Mailchimp is a marketing automation platform that connects directly with Memberful. Once integrated, Memberful exports your members as Mailchimp subscribers and keeps your mailing list updated automatically — adding new members, syncing existing ones, and tagging subscribers based on their plans, products, and signup sources. In this help article, you’ll learn how to connect Mailchimp to Memberful, how syncing works, and how to segment and personalize campaigns using Memberful data.

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Integrate Mailchimp

In your Memberful dashboard, go to Content → Email marketing, then click Connect under Mailchimp. You will be redirected to Mailchimp to sign in and authorize Memberful to add subscribers to your mailing list. After authorization, you will return to Memberful, where you can confirm which list to sync your members to.

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How we keep your list up to date and synced

When you first connect, Memberful imports all your existing members as subscribers in Mailchimp. Your list stays automatically synced — new members are added, existing members are updated, and key details are synced as Mailchimp Groups. You can use these groups to segment your audience and send targeted campaigns. To view them, open the Audience tab in your Mailchimp account to see the Memberful groups associated with each subscriber. Here are the groups Memberful continuously syncs to Mailchimp:

• Plans: Lists all active plans a member is subscribed to. When a subscription expires, the member is removed from the group.
• Products: Lists all downloads owned by the member.
• Signup Source: Indicates how the member joined — Free Registration (free registration link), Checkout (plan purchase link), Created by Admin (added by you or a staff member), or Gift (activated a gift subscription). This value does not change.
• All Access Pass: Shows as enabled if an All Access Pass was granted by you or another team member.

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Send a targeted campaign

To send newsletters or targeted campaigns, create a campaign in Mailchimp and choose the segment you want to reach. You can target:

• All active members: Use the pre-defined segment Members with an active subscription to email members currently on any paid plan.
• Members without an active subscription: Target lapsed or inactive members using the Members without an active subscription segment.
• Free members or gift recipients: Use the Members who registered for free or Members who signed up by buying something segments to reach specific signup types.
• Specific plans or products: Create your own custom segment using Mailchimp Groups such as Plans or Products to target subscribers tied to certain Memberful plans or downloads.

1. Go to Audience → Segments → Create Segment.
2. Choose your desired condition (e.g., “Group: Plans → contains [Plan Name]”).
3. Click Preview Segment to confirm your target list before sending.

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Send automated flows

You can combine Memberful segments with Mailchimp Automations to send triggered emails based on member activity.

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Add a referral link to your campaign

If you have enabled Memberful referrals, you can include a referral link in your campaign so members earn rewards for referring others. In your campaign editor, go to Merge Tags → Memberful Referral Link.

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Use custom field answers for segmentation and personalization

You can collect up to 5 custom fields with Memberful right after your members complete the checkout form. You can then use those answers to segment your subscribers or personalize email campaigns. Fields with predefined options (checkbox and dropdown) are ideal for segmenting subscribers — for example, asking where they consume your content or which benefits interest them most. Fields with free-form answers (text or comment) are best for personalizing emails with nicknames, social handles, or other custom details. Each selected option in a checkbox or dropdown field becomes a new tag inside Mailchimp. You can use these tags to build custom segments. Free-form answers show up as Audience Fields (also called merge tags). You can use these merge tags to personalize emails. Related help docs:

• How members can unsubscribe properly.
• Send members-only newsletters via Memberful.