Integrate with Kit

Kit is an email marketing tool that integrates with Memberful.

If you want to offer your audience a members-only email newsletter so you can share valuable information and drive revenue for your business—you’re in the right place!

When you combine the marketing automation wizardry of a platform like Kit with the best-in-class membership software that is Memberful, you can easily create a powerful email newsletter offering.

In this help doc:

• Integrate Kit.
• How we keep your list up to date and synced.
• Send a targeted broadcast.
• (Optional) Add a referral link to your broadcast.
• Create an automation.
• Use custom field answers for segmentation and personalization.

Integrate Kit

Navigate to Content → Email marketing from your Memberful dashboard, and click Connect below Kit.

You'll be asked to enter the API Secret.

To get the API Secret, visit Account settings → API Secret in your Kit account.

When you first connect to Kit, we'll import all members as Kit subscribers. Then, we'll automatically and continuously update your subscriber list by adding new members and updating existing members.

How we keep your list up to date and synced

We automatically sync important member details as Kit tags. You can use these tags to build powerful Kit automations. When you click a subscriber in Kit, you'll see the Memberful tags associated with their profile.

Here's list of the tags we continuously sync:

• Memberful: Every subscriber created or updated by Memberful.
• Memberful: Active Subscription Member is tagged if actively subscribed to a paid plan.
• Memberful plan: [Your plan name] Member is tagged with the plan(s) they purchased.
• Memberful download: [Your download name] Member is tagged with the download(s) they purchased.
• Memberful: All Access Pass: Member is tagged if a Memberful administrator has given them an All Access Pass.
• Memberful: Checkout: Member is tagged if the sign up source was the Memberful purchase form.
• Memberful: Created by Admin: Member is tagged if their account was created by a Memberful administrator.
• Memberful: Free Registration: Member is tagged if the sign up source was a free registration link.
• Memberful: Gift: Member is tagged if they received the membership as a gift.

We will not remove members from your subscriber list if their subscription expires. If the member's subscription expires, the related Memberful tag will be removed from their profile. In addition, if a member changes their email, we'll add the new email as a new subscriber, and remove the Memberful fields from the old email.

Send a targeted broadcast

To send a targeted broadcast (i.e. a one-time email), filter your subscribers using the default Kit filters, the default Memberful tags above, or any other Memberful tags that exist based on the plans you’ve created. Alternatively, you can create a segment made up of multiple tags and send a broadcast to that segment.

(Optional) Add a referral link to your broadcast

If you’ve enabled our Memberful referral program, you’ll be able to add a referral link to your broadcast so members earn rewards for referring others.

From the Personalize menu in your Kit editor, select Memberful Referral Link.

Alternatively, enter this shortcode: {{ subscriber.memberful_referral_link }}

Create an automation

First, create a Kit Sequence, which is a series of emails sent automatically based on subscription date. Then, create an automation to send out the sequence to members who are tagged with a specific Memberful plan or download.

Use custom field answers for segmentation and personalization

You can collect up to 5 custom fields with Memberful right after your members complete the checkout form.

Fields with pre-defined options (checkbox and dropdown) are perfect for segmenting subscribers in Kit—you could ask where they consume your content or what benefits they're interested in. Fields with free-form answers (text and comment) are great for personalizing email campaigns with things like nicknames, Discord/social handles, etc.

Each selected option in a checkbox or dropdown field becomes a new tag inside Kit:

You can use these tags to build custom segments:

Free-form answers show up as fields in the subscriber’s profile:

You can use these fields to personalize emails:

Related help docs:

• Learn about the right way for your members to unsubscribe.
• Send members-only newsletters via Memberful.