Operator
Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.
The Commitment Window: Quarter Four
Thinking beyond the promotion: Why Q4 creates a limited and unique opportunity for membership operators.
Sep 22, 2026 | by Michael Gillespie
Pricing that Sends the Wrong Signal
Sep 15, 2026 | by Michael Gillespie
Optimizing for the Aftermath
Sep 8, 2026 | by Michael Gillespie
Thought of the week
“When members stop wondering what’s next, the membership has already started to lose them.”
When membership outgrows its position.
Rebranding should follow strategic clarity, not substitute for it.
Sep 1, 2026 | by Michael Gillespie
The Solo Advantage
Aug 25, 2026 | by Michael Gillespie
The 500-Member Test
Aug 18, 2026 | by Michael Gillespie
Does Your Team Agree on What Membership Should Be?
Different perspectives are healthy. Different definitions of winning are not.
Aug 11, 2026 | by Michael Gillespie
What to Build Next
Aug 4, 2026 | by Michael Gillespie
Is Membership Simplifying Your Business?
Jul 28, 2026 | by Michael Gillespie