Operator
Perfecting the craft of membership. Subscribe now for weekly insights in your inbox written by Creator Growth Lead, Michael Gillespie.
Membership strategy isn't enough.
From inconsistency to structure: Why systems are essential to effective membership operation.
Mar 24, 2026 | by Michael Gillespie
The durability of brand.
Mar 17, 2026 | by Michael Gillespie
You're Not Collecting Subscriptions
Mar 10, 2026 | by Michael Gillespie
Thought of the week
“Growth slows when the message settles - but that’s where the real work of building begins.”
One Year Later
What a year of consistency can clarify about membership and the compounding of value.
Mar 3, 2026 | by Michael Gillespie
Audience or Institution?
Feb 24, 2026 | by Michael Gillespie
For Those Who've Stayed.
Feb 17, 2026 | by Michael Gillespie
Decisiveness scales. Choice doesn't.
Is it time to reduce choice inside your membership?
Feb 10, 2026 | by Michael Gillespie
Easy to join. Easy to leave.
Feb 3, 2026 | by Michael Gillespie
The Cost of Pricing for Everyone.
Jan 27, 2026 | by Michael Gillespie