Offer and manage gifts

When you create a plan, we will generate a plan purchase link and a gift purchase link.

Memberful HTML gift purchase link

Keep in mind that we won't generate a gift purchase link for a plan that has a free trial. If you want to keep the free trial on that plan, we suggest that you create a new separate plan without a free trial and use it just for gifts.

You can add the gift purchase link to your site via the Memberful button in the WordPress editor or you can create a button with the HTML gift purchase link.

End user gift experience

When a customer clicks the gift purchase link or button on your site, they will be prompted to enter the gift recipient’s name and email address, the delivery date, a personalized message, and payment information.

Buy a gift

The gift recipient will receive an email with a link to activate their gift. If a physical address is required, make it clear on the gift page that the recipient will have the opportunity to enter it when they activate the gift.

Note: The buyer is purchasing a one-time gift for the selected term. The gift recipient will be responsible for adding a payment method before the next renewal period (and will be reminded 1 week prior if they have not).

Filter gifts

To see a list of all purchased gifts or activated gifts, navigate to the Activity tab and filter by New Gift or Gift Activated.

Filter gifts

Manage gifts

To manage a gift, click the search icon in the Memberful dashboard and enter the gift order number.


You will see the gift delivery status and delivery date. You can change the gift delivery date (if it hasn't been delivered) as well as the email address and name. You can also manually send the gift email if it hasn't been delivered.

Manage gifts

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