Offer and manage gifts

Memberful allows people to purchase a membership as a gift for somebody else. Once the gift giver has paid for the subscription, the gift recipient will receive an email inviting them to sign up for free. In this article, learn how to generate a gift link, add it to your site, and manage gift purchases.

In this help doc:

• Add a gift purchase link to your site.
• Purchase a gift as a member or visitor.
• View a list of purchased or activated gifts.
• Manage gifts as an admin.

Add a gift purchase link to your site

When you create a plan that renews indefinitely or is a one-time purchase, we will generate a plan purchase link and a gift purchase link. Add the gift purchase link to a button on your website.

Purchase a gift as a member or visitor

When a member or visitor clicks the gift purchase link on your site, they will be prompted to enter the gift recipient’s name and email address, the delivery date, a personalized message, and payment information.

The gift recipient will receive an email with a link to activate their gift. If a physical address or phone number is required, make it clear on your website that the recipient will have the opportunity to enter it when they activate the gift.

Upon activation, the member details are recorded in your dashboard and the gifted subscription begins.

View a list of purchased or activated gifts

To see a list of all purchased gifts or activated gifts, navigate to Members → Activity, and filter by New Gift or Gift Activated.

Manage gifts as an admin

To manage a gift, navigate to the Members tab and enter the gift order number in the search bar.

You will see the gift delivery status and delivery date. You can change the gift delivery date (if it hasn't been delivered) as well as the email address and name. You can also manually send the gift email if it hasn't been delivered.

Resend a gift activation email

If the gift recipient can't find the gift activation email and you need to resend it to them, click Resend gift delivery email.

Fix errors in a gift recipient's email address

If the delivery date has passed and the gift recipient didn't recieve the gift activation email because the email address was incorrect, click Change name or email, make the necessary changes, and click Change. Then, click Resend gift delivery email.

How we handle gifts for members with an existing active or inactive subscription

If a gift is activated by a member who already has an active or inactive subscription to the gifted plan, we will reactivate their old subscription (if necessary) and extend the renewal date.

If a gift is activated by a member who already has an active or inactive subscription to a plan that's in the same plan group as the one gifted to them, we will reactivate their old subscription (if necessary), switch them to the gifted plan, and extend the renewal date. We do this to avoid members having multiple subscriptions from the same plan group.

Related help docs:

• Add a gift purchase link to your website.