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Memberful generates a purchase link for each plan price. Add the link to a page or button on your website so visitors can subscribe. In this help article, we’ll add a plan purchase link to WordPress or another website builder.
1

Open a post or page

From your WordPress dashboard, open the post or page where you want to add the purchase link.
2

Open the Memberful menu

Click Memberful in the WordPress editor.
3

Select the shortcode

Select Buy Plan.
Select Buy Plan from the Memberful menu in the WordPress editor
4

Choose a plan

Choose the plan you want to sell from the dropdown.
5

Enter the link text

Enter the text for the link, such as Become a member - $15/month.
Enter the text for the purchase link
6

Add the link

Click OK.
If you’re writing HTML in the WordPress editor, click Text, then add the link with an HTML link tag:

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Add a purchase button with any website builder

1

Open your plans

In the Memberful dashboard, go to Revenue → Plans.
2

Open the plan links

Click Links for the plan you want to sell.
Links button for a plan in the Memberful dashboard
3

Choose a price

Select the price you want to sell from the Prices dropdown.
4

Copy the purchase link

Click Copy next to the Plan purchase link.
Plan purchase link for the selected price in the Memberful dashboard
5

Add the link to a button

Add the copied link to a button using the options provided by your website builder.
Purchase link added to a website button builder
If you’re using WordPress and your theme doesn’t have a button builder, install a plugin such as MaxButtons.
Place links or buttons in high-visibility areas such as your homepage or navigation, clearly communicate pricing in the button text, and use consistent messaging across your site so it aligns with your plans.