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In this help article, we’ll show you how to create purchase links and add them to your website using WordPress or any website builder. From your WordPress dashboard, navigate to any post or page and click the Memberful editor button in the WordPress editor. Select the Buy Plan shortcode, choose your plan from the dropdown list, and type your link text (e.g., Become a member - $15/month). Click OK.
Memberful editor button in WordPress editor
If you’re writing HTML in the WordPress editor (Text tab), be sure to include the proper HTML link tag: 
<a href="https://demo.memberful.com/checkout?plan=140">Become a member</a>

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Create a purchase button with any website builder

From your Memberful dashboard, navigate to Revenue → Plans. Select the plan and click Links.
Memberful link button
Click and copy the plan purchase link or gift purchase links and use them with the button options provided by your website builder.
Memberful plan URLs
If you’re using WordPress and your theme doesn’t have a button builder, install a plugin like MaxButtons.
Create a button
Place links or buttons in high-visibility areas such as your homepage or navigation, clearly communicate pricing in the button text, and use consistent messaging across your site so it aligns with your plans.