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Memberful handles payments, renewals, and all aspects of membership management. In this help article, you’ll learn that once your membership plan is set up, Memberful automatically generates a purchase link for you. We’ll also show you how to add a link or button to your website so visitors can easily subscribe. From your WordPress dashboard, navigate to any post or page and click the Memberful editor button in the WordPress editor. Select the Buy Plan shortcode, choose your plan from the dropdown list, and type your link text (e.g., Become a member - $15/month). Click OK.
Memberful editor button in WordPress editor
If you’re writing HTML in the WordPress editor (Text tab), be sure to include the proper HTML link tag: 
<a href="https://demo.memberful.com/checkout?plan=140">Become a member</a>

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Create a purchase button with any website builder

From your Memberful dashboard, navigate to Revenue → All plans, click the plan name, and then Plan Settings. Copy the plan purchase link and use it with the button options provided by your website builder.
Memberful HTML plan purchase link
If you’re using WordPress and your theme doesn’t have a button builder, install a plugin like MaxButtons.
Create a button
Related help docs: