In this article, we’ll show you how to gain valuable insights into the behavior of your members by tracking your orders, renewals, and refunds from your Memberful dashboard. Order data can help you make informed decisions about your current plans, pricing strategies, and marketing campaigns, leading to improved user engagement and business revenue.
View the Overview page
The Orders overview page displays charts of all orders, new orders, refunds, and renewals. The charts default to show totals for the last 30 days and you can use the date range picker to customize the displayed dates or adjust the reporting frequency.
Navigate to Revenue → Orders to view your Orders overview page.
Order charts refresh in two ways:
- Daily historical update: Yesterday’s data is added once per day at 00:00 UTC (which is 7:00 PM EST / 4:00 PM PST).
- Same-day updates: Today’s data is refreshed periodically throughout the day, but only when you open the individual chart page. Viewing the page that shows all the charts will not trigger a refresh; it will show only the most recently available data. Open one of the individual charts to refresh its data.
You can select the Count filter to view your charts as total counts, rather than revenue.
Hover over the line in any chart to see a tooltip with the total for that point in time.
You can select between pre-defined date ranges or define a custom range using the calendar. Depending on the size of the period selected, a second dropdown appears with an option to segment the chart by “Day”, “Week”, or “Month”. Also, the date range may be rounded to include the beginning/end of the week or month, depending on the period selected.
Keep in mind that your displayed revenue is before any coupons or transaction fees have been applied.
To filter the data by plan, open a specific chart and click Filter plans. You can add up to 8 plans to compare results on your chart.
Note: The charts on the Orders overview page show data for all plans.
View the All Orders chart
The All Orders chart tracks total revenue or total count over a selected period of time. This includes all new orders (subscriptions or standalone downloads), renewals, reactivations (even if reactivating a different plan than the member’s original one), upgrades, additional seat purchases for group subscriptions, and external payments.
View the table below any of your charts to see the total for a specific day.
Below any orders table you can view a member list with their order data that contributed to your total. You can also export the list.
This chart provides your gross revenue which will help you understand how we calculate your Net Revenue. Learn more about Net Revenue.
View the New Orders chart
The New Orders chart tracks all new orders from plans, gift purchases, and trials. Free trials will increase the count but not the revenue. Paid trials will increase revenue.
You can see the revenue generated from all orders, including recurring and one-time payments. Learn more about Net Revenue.
View the Renewals chart
The Renewals chart tracks successful renewals for recurring plans and trials that converted into active subscriptions.
Renewals contribute to your gross revenue which will help you understand how we calculate your Net Revenue. Learn more about Net Revenue.
View the Reactivations chart
The Reactivations chart tracks reactivations of previously expired subscriptions, including those that were reactivated to a different plan than the original one.
Reactivations contribute to your gross revenue which will help you understand how we calculate your Net Revenue. Learn more about Net Revenue.
View the Gifts chart
The Gifts chart tracks total revenue or total count of gift orders over a selected period of time.
View the Refunds chart
The Refunds chart tracks all member refunds.
This metric allows you to compare revenue and members lost to cancellation and failed payments. Learn more about Churn.
When does the Order data get updated?
Most order data is available in real-time as it’s added to the charts a few minutes after processing. Every night we update the metrics of the day before. If your selected date range includes today, we’ll update today’s data on-demand and that’ll also refresh every few minutes. 
