Integrate with Mailchimp

Mailchimp is a marketing automation platform that integrates with Memberful.

In this help doc:

Integrate Mailchimp

Navigate to Settings → Integrate → Services from your Memberful dashboard, and activate the Mailchimp integration. You'll be sent to the Mailchimp website and asked to sign in and confirm permissions for Memberful to add to your mailing list.

Authorize Memberful to access your Mailchimp account

You'll then be sent back to Memberful, where we'll ask you to confirm which list you want to sync your members to:

Choose the Mailing List to sync members to

When you first connect to Mailchimp, we'll export all your existing Memberful members as subscribers. Then, we'll automatically and continuously update your subscriber list by adding new members and updating existing members.

How we keep your list up to date and synced

We automatically sync the member's active subscriptions as Mailchimp Groups. We will not remove members from the mailing list if their subscription expires. Groups give you the power to segment your list. If you want to only send to active (paying) members you'll want to use our pre-defined segments (see below) or create your own custom segment using Mailchimp Groups.

If you're viewing a Memberful member in Mailchimp, navigate to the right of the page to see the information we've synced:

Mailchimp interest groups

A list of the Mailchimp Groups we sync:

Sync custom form field

If you wish to sync your custom form field with Mailchimp, then you need to add a new merge tag to your list.

To add the tag, go to Audience → Manage Audience → Settings → Audience fields and *|MERGE|* tags.

Select the Text field type:

Merge tag type

Name your field. You can use any label for it, but the merge tag name needs to be MEMBERFUL1.

Merge tag name

Once you add the new merge tag, we will start syncing the custom form field value for new members. Please contact us if you'd also like to sync it for existing members.

Send a basic Campaign

To send out a newsletter in Mailchimp you need to create a campaign that sends to specific members. Memberful creates four default segments for sending campaigns:

Targeting Memberful paid subscribers in Mailchimp

Send a targeted Campaign

If you want to get more granular, you can target members who're subscribed to specific Plans. For example, you want to send different content to paying members with different Plans. Choose Group or new segment from the Segment dropdown menu and select the individual Plan(s).

Target people who're subscribed to specific Plans in Memberful

Send autoresponders

You may combine segments (see above) with Mailchimp Automation to send unlimited event triggered emails.

The right way to "unsubscribe"

Your email newsletter's "unsubscribe" link will not cancel a member's subscription. Add a Memberful Account link to your email newsletter template so your members can manage their profile, subscriptions, and credit card details.

Replace YOURSITE with your actual site name, which can be found in your Memberful dashboard via Account → Account settings.

If a member mistakenly clicks the Mailchimp unsubscribe link and you want them to receive your emails again, they'll need to re-subscribe via a Mailchimp form.

Related help docs:

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