Integrate with Drip

Drip is an email marketing tool that integrates with Memberful.

In this help doc:

Integrate Drip

Navigate to Settings → Integrate → Services from your Memberful dashboard, and activate the Drip integration. You'll be sent to Drip and asked to grant access and choose an account.

Grant access to Memberful

You'll then be sent back to Memberful where we'll ask you to connect.

Import and connect to Drip

When you first connect to Drip, we'll import all members as Drip subscribers. Then we'll automatically and continuously update your Drip subscriber list by adding new members and updating existing members.

How we keep your list up to date and synced

We automatically sync important member details as custom fields and tags in Drip. You can use these tags to build powerful Drip Campaigns and Broadcasts. When you click a subscriber in Drip, you'll see their Plans and information listed in their profile.

Drip tags

A list of the custom fields we continuously sync to Drip:

A list of the tags we continuously sync to Drip:

We will not remove members from your subscriber list if their subscription expires. If the member's subscription expires, the related Memberful tag will be removed from their profile. In addition, if a member changes their email, we'll add the new email as a new subscriber, and remove the Memberful tags from the old email.

Send a targeted Campaign or Broadcast

To send targeted Campaigns or Broadcasts create a new segment or add a set of conditions using the Memberful tags we've added to your Drip subscribers.

Create Drip Segment

Create powerful Drip Workflows

Create a new Trigger in your Drip Workflow and choose Memberful as the provider. Then, select the specific event.

Create Drip Trigger

When you combine Memberful tags and Memberful triggers, you can create powerful plan-specific Workflows.

Drip Workflow example

Related help docs:

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