Integrate with Drip

Drip is an email marketing tool that integrates with Memberful.

In this help doc:

Integrate Drip

Navigate to Settings → Integrate → Services from your Memberful dashboard, and activate the Drip integration. You'll be sent to Drip and asked grant access and choose an account:

Grant access to Memberful

You'll then be sent back to Memberful, where we'll ask you to connect:

Import and connect to Drip

When you first connect to Drip, we'll import all members as Drip subscribers. Then, we'll automatically and continuously update your Drip subscriber list by adding new members and updating existing members.

How we keep your list up to date and synced

We automatically sync important member details as Custom Fields and Tags in Drip. You can use these Tags to build powerful Drip Campaigns and Broadcasts. When you click on a subscriber in Drip, you'll see their Plans and information listed in their profile:

Drip Tags

A list of the Custom Fields we continuously sync to Drip:

A list of the Tags we continuously sync to Drip:

Send a targeted Campaign or Broadcast

To send targeted Campaigns or Broadcasts create a new segment or add a set of conditions using the Memberful Tags we've added to your Drip subscribers.

Create Drip Segment

Create powerful Drip Workflows

Create a new Trigger in your Drip Workflow and choose Memberful as the provider. Then, select the specific event:

Create Drip Trigger

When you combine Memberful Tags and Memberful Triggers you can create powerful plan-specific Workflows:

Drip Workflow example

The right way to "unsubscribe"

Your email newsletter's "unsubscribe" link will not cancel a member's subscription. Add a Memberful Account link to your email newsletter template so your members can manage their profile, subscriptions, and credit card details.

Replace YOURSITE with your actual site name, which can be found in your Memberful dashboard via Account → Account settings.

If a paying member mistakenly clicks the Drip unsubscribe link—and you want them to receive your emails again—delete them from Drip. Memberful will re-add them when it syncs.

Related help docs:

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