Integrate with ConvertKit

ConvertKit is an email marketing tool that integrates with Memberful.

In this help doc:

• Integrate ConvertKit.
• How we keep your list up to date and synced.
• Send a targeted Broadcast.
• Create an automation.
• The right way to "unsubscribe."

Integrate ConvertKit

Navigate to Settings → Integrate → Services from your Memberful dashboard, and activate the ConvertKit integration.

You'll be asked to enter the API Secret. To get the API Secret, visit Account settings → API Secret in your ConvertKit account.

When you first connect to ConvertKit, we'll import all members as ConvertKit subscribers. Then, we'll automatically and continuously update your subscriber list by adding new members and updating existing members.

How we keep your list up to date and synced

We automatically sync important member details as ConvertKit tags. You can use these tags to build powerful ConvertKit automations. When you click a subscriber in ConvertKit, you'll see the Memberful Tags associated with their profile.

A list of the Tags we continuously sync to ConvertKit:

• Memberful: Every subscriber created or updated by Memberful.
• Memberful: Paid Subscriber Member is tagged if actively subscribed to a paid plan.
• Memberful Plan: [Your plan name] Member is tagged with the Plan(s) they purchased.
• Memberful Download: [Your download name] Member is tagged with the Download(s) they purchased.
• Memberful: All Access Pass: Member is tagged if a Memberful administrator has given them an All Access Pass.
• Memberful: Checkout: Member is tagged if the sign up source was the Memberful purchase form.
• Memberful: Created by Admin: Member is tagged if the sign up source was a Memberful administrator.
• Memberful: Free Registration: Member is tagged if the sign up source was a free registration link.
• Memberful: Gift: Member is tagged if they received the membership as a gift.

We will not remove members from your subscriber list if their subscription expires. If the member's subscription expires, the related Memberful Tag will be removed from their profile.

Send a targeted Broadcast

To send a targeted Broadcast (i.e. a one-time email), filter your subscribers using the default ConvertKit filters, the default Memberful Tags above, or any other Memberful Tags that exist based on the plans you’ve created. Alternatively, you can create a segment made up of multiple Tags and send a Broadcast to that segment.

Create an automation

First, create a ConvertKit Sequence, which is a series of emails sent automatically based on a subscription date. Then, create an automation to send out the sequence to a members who are tagged with a specific Memberful Plan or Download.

The right way to "unsubscribe"

Your email newsletter's "unsubscribe" link will not cancel a member's subscription. Add a Memberful Account link to your email newsletter template so your members can manage their profile, subscriptions, and credit card details.

Replace YOURSITE with your actual site name, which can be found in your Memberful dashboard via Account → Account settings.

https://YOURSITE.memberful.com/account

If a paying member mistakenly clicks the ConvertKit unsubscribe link—and you want them to receive your emails again—delete them from ConvertKit. Memberful will re-add them when it syncs.

Related help docs:

• Create a Plan.
• Add a Plan purchase link to your site.
• Choose your currency.
• Import your members.