Paid email newsletter guide

Creating a paid newsletter has never been easier. Get started quickly with our super-simple, in-house newsletter delivery service that's automatically included with our Pro and Premium plans — no additional fees!

If you'd like to send newsletters to both free and paid subscribers, check out our third-party email integrations: Campaign Monitor, ConvertKit, Drip, MailChimp, MailerLite, or Sailthru.

How to build a paid email newsletter

  1. Sign up for Memberful.
  2. Create your Plans.
  3. Add purchase links to your website.
  4. Create a members-only Post.
  5. Customize your branding.
  6. Send your members-only newsletter.
  7. Test the member experience.
  8. Go live.

Sign up for Memberful

To get started, sign up for Memberful. Once you're inside your Memberful dashboard, upgrade to the Pro plan from Account → Activate account.

The Pro plan, which is free while you're in test mode, is required to send out members-only email newsletters via Memberful or our email newsletter integrations.

Create your Plans

You'll want to set up some membership plans that people can subscribe to.

Log in to your Memberful dashboard, navigate to the Plans tab, and click New Plan. Fill in the details and settings for your plan and click Create Plan. Learn more about creating membership plans.

Create a plan

Thinking of selling multiple plans? Enable the upgrade / downgrade settings.

Copy the purchase link from the Plan Settings page in your Memberful dashboard and paste it on your website, or use the button options provided by your website builder. Learn more about adding purchase links to your site.

Memberful purchase links

(Optional) Create a custom landing page

To sell memberships to your audience without a website, you can create a customized landing page hosted by Memberful by navigating to Customize → Landing page.

Use our powerful Visual Editor to add a title and description to the page, select which plans and downloads will appear on the page, customize their name and description, and add additional content like FAQs or testimonials. Your custom branding will be applied as well.

A custom landing page

Learn more about creating a custom landing page.

Create a members-only Post

To create a newsletter Post, navigate to Content → Posts and click Create a Post.

Create a Post

Add a title and content for your Post. Use the icons at the top of the content editor to format your content and add elements like links and images.

Add title and content

To see a preview of what this Post will look like to your members, click Preview.

Preview button

Select an audience to target

Your Posts can be sent out to members of all your plans, or only to members of selected plans.

Post audience target

When you choose to target only members of selected plans, you can select which plans should be included.

Post audience — select plans

Note: All-access pass holders are included in the count of how many members will receive a message, so the number of recipients might be different than the number of subscribers in the selected Plans.

All-access pass members are included in recipient count.png

(Optional) Schedule the Post

You can schedule your Post to be published or sent sometime in the future. To do so, click Schedule for later and enter a date and time.

Schedule Post

Schedule Post

Customize your branding

Use our Visual Editor via Customize → Design to customize the background and button colors, and upload your logo.

Visual editor

These customizations will be applied to your newsletter messages and published Posts.

Email Post sample Published Post sample

Learn more about customizing your branding.

Send your members-only newsletter

If you're not ready to publish your Post but would like to save your work, click Save draft.

Save draft

Once you're happy with your Post, click the downward arrow button to display the options for sending.

Post publishing options

Before you publish the Post, click Send test email to see an accurate preview of what your members will see in their email inbox.

Send test email

Once you're ready to send it, click Publish. You might be asked to type in the word "PUBLISH" (all uppercase) to confirm that you're sure you want to send the message.

Publish Post

You can send up to one email per day. Posts cannot be sent via email or scheduled while in test mode. Connect to Stripe to enable this setting.

(Optional) Publish messages to a Memberful-hosted website

Our Posts feature is two features in one. It allows you to:

You can choose to deliver your Posts via email, website, or both.

Publish via email or website

To publish your newsletter message to your Memberful-hosted website, simply enable the Show on member website switch.

Test the member experience

While your Memberful account is in test mode, you can use Stripe’s test credit cards to complete example member purchases and recreate their onboarding experience. Make sure to sign up with a different email address than the one associated with your website and Memberful admin accounts, as using the same email address can produce unexpected errors.

You can also view any published post, write comments, and delete abusive ones while you’re signed in to your Memberful dashboard as an admin. Select a Post and click View Post to get access. Learn more about moderating Post comments.

View Post

Additionally, you can use our Visual Editor via the Customize tab to see which features are customizable, how they interact, and what they’ll look like to your members across different views and devices.

Go live

When you’re ready to start processing orders, choose your currency and connect to your Stripe account via Account → Activate account. Please note that we will automatically delete all your test orders and member accounts when you switch to live payments.

Nice work connecting to Stripe! 🚀

Now you’re ready to start selling memberships to your audience. Here are a few ideas to make your launch a success:

Can't find what you're looking for? We'd love to help! 💪

Send us a message through the orange chat bubble in the lower right corner of the page. You'll hear back within a few hours Monday - Friday. 😀