Email newsletter guide

If you want to offer your audience a members-only email newsletter so you can share valuable information and drive revenue for your business—you’re in the right place!

When you combine the marketing automation wizardry of a platform like MailChimp with a lean, mean member-management machine like Memberful, you can easily create a powerful email newsletter offering.

 

How to build a paid email newsletter

  1. Sign up for Memberful.
  2. Integrate your MailChimp account.
  3. Create your plans.
  4. Prepare your membership offering.
  5. Segment your list.
  6. Send a basic or targeted campaign.
  7. Share Memberful account management links.
  8. Connect to Stripe.

Some concepts you should be familiar with:

Sign up for Memberful

Sign up for Memberful. Then from your Memberful dashboard, upgrade to the Pro plan from Account→ Plans and billing. The Pro plan, which is free while you're in test payment mode, is required for email newsletter integrations.

Optional: Install the Memberful plugin on your website. For integration instructions, read the article that’s right for you.

Integrate your MailChimp account

Navigate to Settings → Integrate → Services from your Memberful dashboard, and activate the MailChimp integration.

Go to the 'Email services' section of the settings panel

You'll be sent to the MailChimp website and asked to sign in and confirm permissions for Memberful to add to your mailing list.

Authorize Memberful to access your MailChimp account

You'll then be sent back to Memberful, where we'll ask you to confirm which list you want to sync your members to.

Choose the Mailing List to sync members to

When you first connect to MailChimp, we'll import all members as subscribers. Then, we'll automatically and continuously update your subscriber list by adding new members and updating existing members.

Create your plans

Login to the Memberful dashboard, navigate to the Plans tab, and click the New Plan button. To include digital downloads (like an eBook) with your Plan, navigate to Plans → Manage Downloads → New Download.

Copy the plan purchase link (Cmd + C or Ctrl + C).

Purchase link

Thinking of selling multiple plans? Learn how to set up Plan Groups.

Prepare your membership offering

In MailChimp, prepare an email to send out to your entire list or a segment of your list. Describe the ongoing value your follower will receive when they become a member. Insert a button content block into your message and paste your Memberful plan purchase link in it.

MailChimp button

You can also add a plan purchase link to your website.

Segment your list

We automatically sync the member's active subscriptions as Mailchimp Groups. We will not remove members from the mailing list if their subscription expires. Groups give you the power to segment your list. If you want to only send to active (paying) members you'll want to use our pre-defined segments (see below) or create your own custom segment using MailChimp Groups.

If you're viewing a Memberful member in MailChimp, scroll down to the bottom of the page to see the information we've synced:

MailChimp interest groups

A list of the MailChimp Groups we sync:

Send a basic or targeted campaign

To send out a newsletter in MailChimp you need to create a basic campaign that sends to specific members. Memberful creates four default segments for sending campaigns:

Targeting Memberful paid subscribers in MailChimp

If you want to get more granular, you can target members who are subscribed to specific plans. For example, you want to send different content to paying members with different plans. Choose Send to a new segment and select the individual plans:

Target people who're subscribed to specific plans in Memberful

You may combine segments with MailChimp Automation to send unlimited event triggered emails.

Add an Account link to your email newsletter template so your members can manage their profile, subscriptions, and credit card details. Replace YOURSITE with your actual Memberful subdomain.

https://YOURSITE.memberful.com/account

Add a Downloads link to your email newsletter template to take members directly to their Memberful Downloads (if applicable).

https://YOURSITE.memberful.com/account/downloads

If you’ve integrated Memberful with WordPress, you can add a Memberful profile widget to your site. For non-WordPress sites, you can add the Account and Downloads links directly to your site.

Connect to Stripe

Memberful starts out in test payment mode. When you’re ready to start processing orders, choose your currency and connect to your Stripe account through the Memberful dashboard: Navigate to Settings→ Payment. We'll automatically purge all your test orders when you switch to live payments.

Nice work! 🎉

You now have a paid email newsletter! Next step: Announce your offering to your loyal followers and solicit some feedback. This will get you selling right away. Then, you can think about how to maximize the value of your offering—and promote ongoing membership.

What's next?

Start selling memberships the easy way! 🚀 🙌 💪

Join some of the world's biggest audience-supported creators.

Try Memberful for free today →

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