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After you integrate the Memberful WordPress plugin, a metabox will appear below the post and page editor in your WordPress dashboard. This feature allows you to easily generate a paywall, control access, and specify which membership plans will grant the member access to the content of the page or post. In this help article, we’ll show you how to restrict access to a single post or page, choose who has access, add marketing content and members-only content, display teaser content for visitors, and control where protected content begins.
Once you’ve installed the Memberful WordPress plugin on your site, you’ll see a Memberful: Restrict Access box below the post and page editor.
Memberful restrict access metabox overview
Choose who should have access to your page or post by checking the appropriate box(es):
  • All members—active, inactive, or free (works well for a “freemium” tier)
  • Members with an active subscription
  • Members with an active subscription to a specific plan
  • Anybody who owns a specific download
Choose who has access
This method allows you to protect content displayed via the default WordPress content function (e.g. content in the default post/page editor). To restrict access to content that your theme displays in other locations, you may need to use our shortcodes or WordPress functions.

Restrict access to custom post types

You can restrict access to custom post types in the same way you would restrict access to standard posts and pages. First, make sure the custom post type has been registered in WordPress. Here’s an article showing a couple of ways to create custom post types. To finish the registration process, go to Settings → Permalinks and click Save Changes to re-sync your permalink settings. Once your custom post type is registered and you’ve created a new page with that post type, you’ll see the Memberful: Restrict Access box at the bottom of the page, just like you would on a standard post or page.

Protect WP Recipe Maker recipe cards

When WP Recipe Maker is active on your site, a Recipe cards setting appears in the Memberful: Restrict Access box on every standard post and page. It does not appear on WP Recipe Maker’s recipe post type. To keep the recipe card layout visible while protecting the recipe details, first restrict access to the post or page with Memberful. Then check Lock WP Recipe Maker recipe cards in this post and update the post or page. Members who have access can see the complete recipe. Visitors without access can see the recipe card layout, but the protected recipe details are hidden. Wp Bakery

Review your options for adding marketing content

When you protect a page or post with the Memberful WordPress plugin, you have the opportunity to show marketing content or teaser text to non-members or members who aren’t signed into your site. For example, you might want to share a preview of the content behind the paywall along with a link to your sales pages and a sign-in link for existing members. Check out these customer examples for inspiration: There are several ways to add marketing content. Read on to learn more.

Add marketing content to a single page or post

To add marketing content to a single page or post, scroll down to the Memberful: Restrict Access box below the page or post editor, add your content to the meta box, and then update your post.
Add marketing content

Create global marketing content

To create default marketing content for all pages and posts, go to Settings → Memberful, then click Global Paywall. You can also choose how many opening paragraphs to display before the paywall. If a post contains a Memberful Paywall Divider block, all content above the divider appears instead of the excerpt. To learn more, see Create a paywall with a clear call to action.

Use the Memberful Paywall Divider block

The Memberful Paywall Divider block lets you choose exactly where protected content begins within a post or page. Content above the divider is visible to visitors, while content below the divider remains protected.
Memberful Paywall Divider
Add the divider where you want the preview content to end and the protected content to begin.
If a post or page contains a paywall divider, the divider determines where protected content begins. The paywall divider takes precedence over other teaser and paywall content settings.

Add members-only content

Add your members-only text, images, and video embed codes in the editor above the marketing content. Save your page or post.
Add member-only content
If a member is logged in to your site and has the correct access, they’ll be able to see the protected content on your page or post. If they don’t have the right access or are logged out of your site, they’ll see the marketing content.
To test the content protection on your site, log out of your WordPress administrator account and your Memberful dashboard, or access the page on a separate browser window. Incognito/private browser modes are not supported and will produce inaccurate results.
If you need to include marketing material in your unprotected (free) content, but want it to be hidden to members who’ve already paid, use our shortcodes to manually protect WordPress content.