Integrate with Zapier

Memberful can activate Zapier Triggers when important member events happen, allowing you to create powerful workflows across third-party services.

In this help doc:

Create an API Key for Zapier

Create an API Key

  1. Navigate to Settings → Integrate → Custom Apps in your Memberful dashboard and click Add a new Custom Application.
  2. Enter a name and click Create Custom Application. We'll be using this key in a later step.

Create a Zap

Create a Zap

  1. Head over to Zapier and click the big Make a Zap! button.
  2. Type Memberful in the main search box to add it as a Trigger.
  3. Choose the event you'd like to trigger and click Save + Continue.

Connect to Memberful

If you don't already have Zapier connected to Memberful, now is the time to do that. Click Connect a new account and Zapier will ask for:

  1. The Memberful API key we created earlier. Copy the key from your Memberful dashboard and paste it into the field.
  2. Your Memberful site name (see below).

Your Memberful site name is the part of your Memberful Account URL between https:// and For example, if your Memberful URL was, your site name would be jensbakery. Letters only please!

Find your site name

Finally, Zapier will test your Zap. We've covered this for you, so you only have to click test and we'll do the rest.

Please note that we send testing data, not real data, for the Zapier testing. When you enable your Zap it will receive real data.

Useful Triggers

Here are some useful Triggers you can use with Zapier to add, update, and remove your members from your favorite third-party app:

Custom fields are now collected after checkout, which means the value is no longer set when Zaps using the New Member, Subscription Created, or Order Purchased events are triggered. To access the legacy custom field value, Zaps must now use the Member Updated event instead.

Related help docs:

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