Google Analytics

You can integrate Google Analytics conversion tracking with Memberful. When someone signs up for a new membership on your website with Memberful we send a Google Analytics eCommerce event—specifically a transaction—to Google Analytics (GA) with the following data:

• Order Number (ID in GA)
• Order Total (Revenue in GA)
• Plan Name (Name in GA)
• Price (Price in GA)
• Checkout type (Category in GA) — only for Gifts

In this help doc:

• Enable eCommerce.
• Add Google Analytics code to your site.
• Connect Memberful to Google Analytics.

Enable eCommerce

Toggle on Enable Ecommerce in your eCommerce Settings.

Add Google Analytics code to your site

WordPress site

1. Install and activate the GA Google Analytics plugin on your WordPress site.
2. Visit Settings → Google Analytics → Plugin Settings.
3. Enter your Google Analytics Tracking ID.
4. Choose Universal Analytics.

5. Add the following code snippet to the Custom GA Code field to allow for cross-domain auto linking on your website, which is required because Memberful is hosted from a different domain.

     <script>
       // Auto link Memberful links
       ga('require', 'linker');
       ga('linker:autoLink', ['memberful.com'], true);
     </script>
   

6. Click Save changes. After 24-48 hours, you can log into your Google Analytics account to view your stats.

Non-WordPress site

The following is an example of the Google Analytics code to use on your website with cross-domain auto linking to Memberful enabled. Review the Google Analytics documentation to learn how to add this code to your site.

  <script>
    (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
    (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
    m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
    })(window,document,'script','//www.google-analytics.com/analytics.js','ga');

    ga('create', 'UA-XXXX-Y', 'auto');
    ga('send', 'pageview');

    // Auto link Memberful links
    ga('require', 'linker');
    ga('linker:autoLink', ['memberful.com'], true);
  </script>

Configure Memberful checkout

Navigate to Settings → Integrate → Services from your Memberful dashboard, and activate the Google Analytics integration. You'll be redirected to Google where you might be asked to choose a Google Account.

You will need to give us read only access to your Google Analytics. We only read your data once to pull the property ID and we don't ever request or store any other additional data from Google Analytics.

Choose your property and click Connect Property.

You're done! Once you connect to Stripe, and leave test payment mode, Memberful will track all new purchases in Google Analytics.