How subscriptions work
Your members may ask, “How can I cancel my plan?” or “How can I renew my plan?” At Memberful, we refer to cancelling a plan as toggling off auto-renew and renewing a plan as toggling on auto-renew.
In the Standard plan default settings, Auto-renew starts is toggled on. This means plan members will be charged on the anniversary of their renewal—indefinitely.
You can choose to toggle Auto-renew starts off in the plan settings accessed from your Memberful dashboard.
Member account management
If your member wants to toggle auto-renew off (i.e. cancel their subscription) or on (i.e. renew their subscription automatically and indefinitely), they can do so from their Memberful account, under the Subscriptions tab, accessed via your site or an account link:
Note: There are no auto-renew options for Fixed or Lifetime plans.
Members can also see a list of their orders and access their receipts, update their credit card details, and update their address (if you have a plan that is set to collect addresses).
If a member's payment fails due to an expired credit card, they can update their credit card details and then reactivate their membership from the Subscriptions tab by clicking the Renew Now button.
Upgrade or downgrade plan
If you want members to be able to downgrade or upgrade their plans, simply add all the plans to the same Plan Group; members will be able to change between plans from the Subscriptions tab in their account.
Did your member forget their password? They can click the Reset it link under the Sign in button and Memberful will send them password reset instructions by email.
To ensure the reset process is secure:
- Password reset links automatically expire after 48 hours.
- Password reset links can only be clicked once. If they click the link, but don't reset their password, the link becomes invalid.
If the link becomes invalid, we recommend that the member delete the old reset email and start with a fresh password reset.
Admin account management
You can also toggle auto-renew on or off for a member. Search for the member using the magnifying glass icon in the top lefthand corner of your Memberful dashboard. Click the subscription in their profile.
Then enable or disable auto-renew.
Do you have a member who wants to pause their plan? If you’re on our Pro or Enterprise Plan, navigate to Settings → Coupons and create a 100% off recurring coupon. From the member’s profile, click the subscription link and add the coupon. When you want to un-pause the member, simply remove the coupon from their subscription.
If you’re on our Starter Plan, navigate to the member's profile, click the subscription link, and change the plan expiration to a later date.
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- Import your members
- Edit email templates
- Create a Plan
- Create Plan Groups
- Change Plan price
- Include or sell downloads
- Choose your currency
- Give free access
- Enable Apple Pay
- Add conversion tracking
- Set member attributes
- Integrate with Zapier
- Create a coupon
- Add a custom field
- Offer and manage gifts
- Integrate with Tapfiliate
- Include VAT
- Use a staging site
- Install the Memberful plugin
- WordPress hosting providers
- Enable SSL (recommended)
- Other plugins (recommended)
- Theme compatibility
- Add a link to buy a plan
- Add a link to buy a gift
- Protect WordPress content
- Organize protected content
- Memberful account links
- Private RSS Feeds
- WordPress shortcodes
- WordPress functions
- Disconnect/reconnect plugin