How subscriptions work

Your members may ask, “How can I cancel my plan?” or “How can I renew my plan?” At Memberful, we refer to cancelling a plan as toggling off auto-renew and renewing a plan as toggling on auto-renew.

Plan settings

In the Standard plan default settings, Auto-renew starts is toggled on. This means plan members will be charged on the anniversary of their renewal—indefinitely.

You can choose to toggle Auto-renew starts off in the plan settings accessed from your Memberful dashboard.

Auto-renew on

Member account management

If your member wants to toggle auto-renew off (i.e. cancel their subscription) or on (i.e. renew their subscription automatically and indefinitely), they can do so from their Memberful account, under the Subscriptions tab, accessed via your site or an account link:

Auto-renew on

Note: There are no auto-renew options for Fixed or Lifetime plans.

Members can also see a list of their orders and access their receipts, update their credit card details, and update their address (if you have a plan that is set to collect addresses).

Account management

If a member's payment fails due to an expired credit card, they can update their credit card details and then reactivate their membership from the Subscriptions tab by clicking the Renew Now button.

Upgrade or downgrade plan

If you want members to be able to downgrade or upgrade their plans, simply add all the plans to the same Plan Group; members will be able to change between plans from the Subscriptions tab in their account.

Password reset

Did your member forget their password? They can click the Reset it link under the Sign in button and Memberful will send them password reset instructions by email.

Reset password

To ensure the reset process is secure:

If the link becomes invalid, we recommend that the member delete the old reset email and start with a fresh password reset.

Admin account management

You can also toggle auto-renew on or off for a member. Search for the member using the magnifying glass icon in the top lefthand corner of your Memberful dashboard. Click the subscription in their profile.

Click subscription

Then enable or disable auto-renew.

Enable or disable auto-renew

Pause plans

Do you have a member who wants to pause their plan? If you’re on our Pro or Enterprise Plan, navigate to Settings → Coupons and create a 100% off recurring coupon. From the member’s profile, click the subscription link and add the coupon. When you want to un-pause the member, simply remove the coupon from their subscription.

Apply coupon

If you’re on our Starter Plan, navigate to the member's profile, click the subscription link, and change the plan expiration to a later date.

Change expiration date

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