Offer and manage gifts

Memberful allows people to purchase a membership as a gift for somebody else. Once the gift giver has paid for the subscription, the gift recipient will receive an email inviting them to sign up for free.

In this help doc:

When you create a Plan that renews indefinitely or is a one-time purchase, we will generate a Plan purchase link and a Gift purchase link. Add the Gift purchase link to a button on your website.

Group subscriptions, Plans with a fixed number of payments, Plans that renew on a specific day of the month, and Plans that have a free or paid trial are not giftable.

Memberful HTML Gift purchase link

Purchase a gift

When a customer clicks the Gift purchase link or purchase button on your site, they will be prompted to enter the gift recipient’s name and email address, the delivery date, a personalized message, and payment information.

Buy a gift

The gift recipient will receive an email with a link to activate their gift. If a physical address or phone number is required, make it clear on your website that the recipient will have the opportunity to enter it when they activate the gift. Upon activation, the member details are recorded in your dashboard and the gifted subscription begins.

Important note about gift purchases: The buyer is purchasing a one-time gift for the selected term. The gift recipient will be responsible for adding a payment method before the next renewal period (and will be reminded 1 week prior if they have not).

View a list of purchased or activated gifts

To see a list of all purchased gifts or activated gifts, navigate to the Activity tab and filter by New Gift or Gift Activated.

Filter gifts

Manage gifts

To manage a gift, enter the gift order number in the search bar on any page in your Memberful dashboard.

You will see the gift delivery status and delivery date. You can change the gift delivery date (if it hasn't been delivered) as well as the email address and name. You can also manually send the gift email if it hasn't been delivered.

Manage gifts

How do I resend a gift activation email?

If the gift recipient can't find the gift activation email and you need to resend it to them, click Resend gift delivery email.

Re-send gift delivery email

How do I fix errors in a gift recipient's email address?

If the delivery date has passed and the gift recipient didn't recieve the gift activation email because the email address was incorrect, click Change name or email, make the necessary changes, and click Change. Then, click Resend gift delivery email.

What happens if a gift is purchased for a member with an active or inactive subscription?

If a gift is activated by a member who already has an active or inactive subscription to the gifted Plan, we will reactivate their old subscription (if necessary) and extend the renewal date.

If a gift is activated by a member who already has an active or inactive subscription to a Plan that's in the same Plan Group as the one gifted to them, we will reactivate their old subscription (if necessary), switch them to the gifted plan, and extend the renewal date. We do this to avoid members having multiple subscriptions from the same Plan Group.

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