> ## Documentation Index
> Fetch the complete documentation index at: https://memberful.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a plan

> Create a Memberful membership plan, add one or more prices, and configure how members purchase, renew, and access the content tied to that plan.

export const ContactSupport = ({label = "Contact us to get set up →", fallbackEmail = "info@memberful.com", className = ""}) => {
  const handleClick = e => {
    e.preventDefault();
    if (typeof window !== 'undefined' && window.Intercom) {
      try {
        window.Intercom('showNewMessage');
        return;
      } catch (error) {
        console.warn('Intercom failed to open:', error);
      }
    }
    window.location.href = `mailto:${fallbackEmail}`;
  };
  return <a href={`mailto:${fallbackEmail}`} onClick={handleClick} className={className}>
      {label}
    </a>;
};

export const RelatedDocs = ({link1, link2, link3, link4, link5, link6, link7, link8, link9, link10, className = ""}) => {
  const links = [link1, link2, link3, link4, link5, link6, link7, link8, link9, link10].filter(Boolean);
  if (!links.length) return null;
  return <section className={`related-docs border dark:border-gray-700 rounded-2xl px-6 py-4 mt-6 ${className}`}>
      <p className="mb-2 font-medium">
        <strong>Related help docs:</strong>
      </p>
      <ul className="space-y-1 mb-1 mt-1">
        {links.map((link, index) => <li key={index}>
            <a href={link.url}>{link.label}</a>
          </li>)}
      </ul>
    </section>;
};

Memberful plans define the benefits a member gets, while prices define how members pay for those benefits. A single plan can include one or more prices, which makes it easier to offer billing options like monthly and yearly pricing without creating duplicate plans.

In this help article, we’ll show you how to create a plan, add and manage prices, review plan-level settings, and copy purchase links for your site.

<Callout icon="lightbulb" color="#0072EC">
  [Price for the relationship you want to build.](https://memberful.com/operator/the-cost-of-pricing-for-everyone) Your pricing and renewal options signal whether membership is a casual purchase or a long-term commitment. Thoughtful pricing can support deeper trust, better retention, and more durable growth.
</Callout>

## Open the Plans page

Go to *Revenue → Plans* in your Memberful dashboard.

Click **Create plan.**

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/create-plan.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=6e7b1237b30863c1fc67b2ebfdc1f1b5" alt="Create plan" width="1440" height="187" data-path="images/plans/create-a-plan/create-plan.png" />
</Frame>

## Create your plan

Enter a plan name.

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/enter-plan-name.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=f30203b131a183ea4191c3915aca3427" alt="Enter plan name" width="1440" height="602" data-path="images/plans/create-a-plan/enter-plan-name.png" />
</Frame>

You can also add a **first price** before saving the plan. This step is optional, and you can add prices later.

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/enter-first-price.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=008e1a3928e50de1b9a9c2b32e6893d3" alt="Enter first price" width="2128" height="890" data-path="images/plans/create-a-plan/enter-first-price.png" />
</Frame>

For the first price, enter:

* The amount
* The interval

Then click **Create plan.**

## Add and manage prices

After creating the plan, go to **Prices** to review existing prices, add more prices, or edit a price.

Each plan can include one or more prices. To add another price, click **Add price.**

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/add-price.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=a90f2440aee04cc29b35cef240d115a9" alt="Add price" width="1440" height="517" data-path="images/plans/create-a-plan/add-price.png" />
</Frame>

Use multiple prices in one plan when the benefits stay the same. For example, one plan might include:

* A monthly price and a yearly price
* A current price and a hidden legacy price
* A standard price and a promotional price

If the benefits are different, create separate plans instead. To learn more about when to use multiple prices in one plan versus separate plans, see [Understand plans and prices.](/plans/plan-options/understand-plans-and-prices)

## Edit a price

Each price has its own settings.

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/all-price-settings.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=95bb4208bb2ee648d840fcf9cc5ad202" alt="All price settings" width="1440" height="1574" data-path="images/plans/create-a-plan/all-price-settings.png" />
</Frame>

In the Prices section, click the ••• menu next to the price, then select **Edit price.** From there you can configure the price, trial, renewal settings, and more.

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/edit-price.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=d7ab6dd92046d4972ae085591f9fd6fc" alt="Add price" width="1440" height="541" data-path="images/plans/create-a-plan/edit-price.png" />
</Frame>

### Set the price and billing interval

Enter a price and select how often members are charged.

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/price-interval.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=e3219f4c36278ef4a0a66889dfdd8d5e" alt="Price and interval" width="1440" height="764" data-path="images/plans/create-a-plan/price-interval.png" />
</Frame>

Options may include:

* Weekly
* Monthly
* Every 3 months
* Every 6 months
* Yearly
* Custom

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/interval-options.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=3c3bfcf340cb5218273684843b95912c" alt="Interval options" width="1440" height="479" data-path="images/plans/create-a-plan/interval-options.png" />
</Frame>

<Callout icon="info" color="#22E273">
  Once you have one member subscribed to a plan, you can't edit the billing frequency. [Contact our support team](mailto:info@memberful.com) if you need to make any changes to this setting.
</Callout>

### Add an internal label

Add an internal label for your own reference.

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/internal-label.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=72bfafbc7b94533d8f8eb721c15c651d" alt="Label" width="1440" height="764" data-path="images/plans/create-a-plan/internal-label.png" />
</Frame>

Labels are useful when a plan includes multiple prices and you want to distinguish them internally, such as:

* Legacy monthly
* Trial monthly
* Annual promo

Labels are not shown to members.

### Let members choose what to pay

To let members pay more than the minimum price, toggle on *Let members choose what to pay.*

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/choose-what-you-pay.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=a3ab05bd1a7bf239efee1296c1e8da72" alt="Choose what you pay" width="1440" height="762" data-path="images/plans/create-a-plan/choose-what-you-pay.png" />
</Frame>

For full setup guidance, see [Let members choose what they pay.](/plans/plan-options/enable-choose-what-you-pay)

### Configure trials

Use trial settings to create a free trial or a paid trial. Along with the trial length, you can configure:

A free trial without a credit card:

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/free-trial.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=67506333a5f456ec85be273f8db34751" alt="Free trial" width="1440" height="516" data-path="images/plans/create-a-plan/free-trial.png" />
</Frame>

A free trial with credit card required:

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/require-card-upfront.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=57b0d773f46e78c42cc8250f028cfec6" alt="Free trial card required" width="1440" height="535" data-path="images/plans/create-a-plan/require-card-upfront.png" />
</Frame>

A paid trial with its own trial price:

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/trial-price.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=1011f359edd157cb68eb683b273dd4d8" alt="Paid trial" width="1440" height="604" data-path="images/plans/create-a-plan/trial-price.png" />
</Frame>

If you change the trial length after members sign up, the new length only applies to future members.

Memberful sends a *Trial ending* email to members who are in a trial that requires a credit card and lasts for 7 days or longer. Trials that do not require a credit card do not trigger this email.

### Configure renewals

Renewal settings let you control what happens after the first payment. You can toggle these settings on or off.

**Limit number of renewal payments**: End billing after a set number of renewals. If you limit the number of renewal payments, members keep access after the last payment.

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/renewal-settings-limited.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=52ea565465c0583fba8c6d8bdf9fb172" alt="Limit renewal payments" width="1440" height="478" data-path="images/plans/create-a-plan/renewal-settings-limited.png" />
</Frame>

**Plan renews automatically:** Keep the subscription active until the member cancels. When *Plan renews automatically* is enabled, the subscription renews until the member cancels. Members can change this from their account.

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/renewal-settings-automatic-renewal.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=323395ed6a52cf86f61a3a006e560ad2" alt="Automatic renewals" width="1440" height="517" data-path="images/plans/create-a-plan/renewal-settings-automatic-renewal.png" />
</Frame>

**Charge a different price for renewals:** Charge a different amount after the initial payment.

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/renewal-settings-charge-different-price.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=f53093079e71af783169c195afc4d670" alt="Charge a different price for renewals" width="1440" height="661" data-path="images/plans/create-a-plan/renewal-settings-charge-different-price.png" />
</Frame>

**Renew on a specific day:** Renew on a fixed schedule instead of the purchase anniversary.

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/renewal-settings-specific-day.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=6d9c4f6efc01efbb0f68ad9bca40e2f4" alt="Renew on a specific day" width="1440" height="667" data-path="images/plans/create-a-plan/renewal-settings-specific-day.png" />
</Frame>

If you toggle on *Renew on a specific day,* renewals happen on the schedule you choose instead of on the signup date.

For example:

* A monthly plan can renew on a specific day of the month
* A yearly plan can renew on a specific month and day
* A quarterly plan can renew in a set group of months on a specific day

*Renew on a specific day* isn’t available for plans with a trial period.

Memberful does not prorate plans that renew on a specific day. If someone signs up shortly before the renewal date, they’re charged at signup and then charged again on the scheduled renewal date.

### Enable group subscriptions

The Group subscription setting lets one person purchase and manage access for multiple members.

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/group-subscriptions.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=49a13e2b0cc4febef484ba898e3992f9" alt="Group subscriptions" width="1440" height="458" data-path="images/plans/create-a-plan/group-subscriptions.png" />
</Frame>

Group subscriptions are useful for companies, teams, schools, or any other setup where one person is paying for access for multiple members.

For full setup guidance, see [Create a group plan](/plans/group-plans/create-a-group-plan).

## Control price availability

Each price has its own availability settings:

* Use *Available for purchase* to control whether new members can buy that price.
* Use *Available for plan changes* to control whether existing members can switch to that price.

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/availability.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=5e6c231f2d0ab0b80787dfec47242660" alt="Availability settings" width="1440" height="434" data-path="images/plans/create-a-plan/availability.png" />
</Frame>

This is useful for prices that should stay on the plan without being broadly available, such as:

* Legacy prices
* Trial prices
* Limited promotional prices

## Review plan-level settings

Below the prices, you can configure the rest of the plan settings. These settings apply to the plan itself rather than to an individual price.

### Upgrades & downgrades

Upgrades & downgrades lets you control whether members can switch prices within a plan or between plans.

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/upgrades-and-downgrades.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=c45fe79969efc1ae9e2cc0be32a86c5c" alt="Upgrades and downgrades" width="1440" height="205" data-path="images/plans/create-a-plan/upgrades-and-downgrades.png" />
</Frame>

For full guidance, see [Plan changes](/plans/plan-options/plan-changes).

### Downloads and podcasts

If you’ve created downloads or private podcasts in Memberful, you can include them with the plan. Click **Edit** next to Downloads or Podcasts to manage what’s included.

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/included-content.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=3eb62c9a8bd80f8d1888625a0f02e9c1" alt="Included content" width="1440" height="316" data-path="images/plans/create-a-plan/included-content.png" />
</Frame>

* For full setup guidance, see [Include or sell downloads.](/plans/plan-options/include-or-sell-downloads)
* For full setup guidance, see [Create a paid podcast.](/podcasting/setup/create-a-paid-podcast)

### Data collection

Data collection lets you require members to enter a phone number or mailing address during checkout.

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/data-collection.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=a2fc221bb52ed4b4d4473f573462833a" alt="Data collection" width="1440" height="362" data-path="images/plans/create-a-plan/data-collection.png" />
</Frame>

This is useful if you need contact details for fulfillment, compliance, or member management.

### Taxes

If tax collection is enabled for your Memberful account, the Taxes settings let you manage tax collection for this plan and edit the tax category.

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/tax-collection.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=e32c7c3d658ddac86e0dee321bfaf281" alt="Tax collection" width="1440" height="333" data-path="images/plans/create-a-plan/tax-collection.png" />
</Frame>

For full setup guidance, see [Collect taxes.](/configuration/taxes/collect-taxes)

### After checkout

The After checkout settings let you choose what members see after checkout.

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/after-checkout.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=8acba5c18aeb79209784f870eae0c7d9" alt="Redirects after checkout" width="1440" height="330" data-path="images/plans/create-a-plan/after-checkout.png" />
</Frame>

You can:

* Show a welcome page where members can subscribe to podcasts or connect to your Discord server (if included)
* Redirect members back to the page they were on before checkout
* Set a custom redirect only for this plan

If you are using the Memberful WordPress plugin, redirecting members back to the page they were on before checkout can create a smoother experience, especially when a purchase starts from gated content.

## Copy links for a price

In the Prices section, click the **•••** menu next to the price, then select **Copy links.**

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/copy-links.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=8f4c657546955b4748fdb3fe876e5dd1" alt="Copy links" width="1440" height="382" data-path="images/plans/create-a-plan/copy-links.png" />
</Frame>

A panel will open showing:

* the Plan ID that can be used in WordPress shortcodes to protect content on your site
* the plan purchase link
* the gift purchase link
* the Price ID, which can be used in WordPress link shortcodes and CSV imports to identify a price

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/links-and-shortcodes.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=fb1b552f41d0dadfe0b1df6637c32483" alt="Links and shortcodes" width="1440" height="1627" data-path="images/plans/create-a-plan/links-and-shortcodes.png" />
</Frame>

If you want to add a purchase link to your site or learn more about the different link options, see [Add a link to buy a plan.](/plans/promote-and-sell/add-a-link-to-buy-a-plan)

## Delete a price or plan

To delete a price or plan, first move all members to other prices.

In the Prices section, click the **•••** menu next to the price, then select **Delete.**

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/delete-price.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=59a321a808dd2a888b50fdfe908ec2ae" alt="Delete a price" width="1440" height="337" data-path="images/plans/create-a-plan/delete-price.png" />
</Frame>

To delete an entire plan, click **delete plan** at the bottom of the plan page.

<Frame>
  <img src="https://mintcdn.com/memberful/_tmgZtRDm_EEfR1g/images/plans/create-a-plan/delete-plan.png?fit=max&auto=format&n=_tmgZtRDm_EEfR1g&q=85&s=1569709bfa84910d89044ea000d359dd" alt="Delete a plan" width="1440" height="501" data-path="images/plans/create-a-plan/delete-plan.png" />
</Frame>

<RelatedDocs
  link1={{
url: "/plans/plan-options/plan-changes/",
label: "How switching works within and between plans.",
}}
  link2={{
url: "/plans/plan-options/understand-plans-and-prices/",
label: "When to use multiple prices in one plan versus separate plans.",
}}
/>
