> ## Documentation Index
> Fetch the complete documentation index at: https://memberful.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Cancellation survey

> Run a cancellation survey in Memberful to learn why members leave. Use their answers to improve your membership, reduce churn, and win back members at risk.

export const RelatedDocs = ({link1, link2, link3, link4, link5, link6, link7, link8, link9, link10, className = ""}) => {
  const links = [link1, link2, link3, link4, link5, link6, link7, link8, link9, link10].filter(Boolean);
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  return <section className={`related-docs border dark:border-gray-700 rounded-2xl px-6 py-4 mt-6 ${className}`}>
      <p className="mb-2 font-medium">
        <strong>Related help docs:</strong>
      </p>
      <ul className="space-y-1 mb-1 mt-1">
        {links.map((link, index) => <li key={index}>
            <a href={link.url}>{link.label}</a>
          </li>)}
      </ul>
    </section>;
};

In this help article, we'll show you how to enable or disable the cancellation survey, edit the responses, hide or show responses, and review the survey results.

## Enable or disable the cancellation survey

The cancellation survey is on by default, but you can change this by going to *Website → Cancellation Survey,* and toggling **Show cancellation surveys** off.

<Frame>
  <img src="https://mintcdn.com/memberful/0sA94k065n1qKJXK/images/customize/cancellation-survey/disable-survey.png?fit=max&auto=format&n=0sA94k065n1qKJXK&q=85&s=9a4ab37b4a10e93236743619f58195dc" alt="Disable survey collection" width="1440" height="809" data-path="images/customize/cancellation-survey/disable-survey.png" />
</Frame>

On this page, you can also preview what your members see when they cancel a subscription.

## View the survey as it appears to members

When a member chooses to cancel a subscription, Memberful will ask for confirmation.

<Frame>
  <img src="https://mintcdn.com/memberful/0sA94k065n1qKJXK/images/customize/cancellation-survey/cancel-confirmation.png?fit=max&auto=format&n=0sA94k065n1qKJXK&q=85&s=02101b6e2e115e7ffe5934bbadfc4e7c" alt="Confirm cancellation" width="1440" height="757" data-path="images/customize/cancellation-survey/cancel-confirmation.png" />
</Frame>

If they proceed to cancel, we show a cancellation survey with several choices. The cancellation survey is optional, so they can either specify a reason or skip the survey.

<Frame>
  <img src="https://mintcdn.com/memberful/0sA94k065n1qKJXK/images/customize/cancellation-survey/cancellation-survey.png?fit=max&auto=format&n=0sA94k065n1qKJXK&q=85&s=aed66f42b35dbdc7cb1b58221bbd6cd7" alt="Cancellation survey" width="1440" height="1359" data-path="images/customize/cancellation-survey/cancellation-survey.png" />
</Frame>

Members who choose "competition" or "other" are able to offer more details.

<Frame>
  <img src="https://mintcdn.com/memberful/0sA94k065n1qKJXK/images/customize/cancellation-survey/which-service.png?fit=max&auto=format&n=0sA94k065n1qKJXK&q=85&s=b133506e0e81963123999569645fa9a7" alt="Choose other or competition" width="1440" height="371" data-path="images/customize/cancellation-survey/which-service.png" />
</Frame>

## Edit cancellation responses

To edit the cancellation reasons that members can select, go to *Website → Cancellation Survey*, click a category, and then click **Edit.**

<Frame>
  <img src="https://mintcdn.com/memberful/0sA94k065n1qKJXK/images/customize/cancellation-survey/edit-cancellation-reason.png?fit=max&auto=format&n=0sA94k065n1qKJXK&q=85&s=065c9503f0f8d7853ef41a6fbeb064b5" alt="Edit cancellation reason" width="1440" height="608" data-path="images/customize/cancellation-survey/edit-cancellation-reason.png" />
</Frame>

You can also edit the optional explanation placeholder for the responses that request additional feedback from the member.

<Frame>
  <img src="https://mintcdn.com/memberful/0sA94k065n1qKJXK/images/customize/cancellation-survey/edit-placeholder.png?fit=max&auto=format&n=0sA94k065n1qKJXK&q=85&s=ee953bb3c533fb35f53e94c4977922f1" alt="Edit placeholder" width="1440" height="450" data-path="images/customize/cancellation-survey/edit-placeholder.png" />
</Frame>

## Show or hide responses

To hide or show a cancellation reason, go to *Website → Cancellation Survey,* and click the **eye** icon next to a category.

<Frame>
  <img src="https://mintcdn.com/memberful/0sA94k065n1qKJXK/images/customize/cancellation-survey/show-hide-cancellation-reason.png?fit=max&auto=format&n=0sA94k065n1qKJXK&q=85&s=66bec65d398adae88bafba450519032c" alt="Show / Hide cancellation reason" width="1440" height="422" data-path="images/customize/cancellation-survey/show-hide-cancellation-reason.png" />
</Frame>

Hiding a cancellation category will also hide it from the [cancellation survey results](#review-cancellation-survey-results) and the CSV export.

## Review cancellation survey results

To review the results of your cancellation survey, go to *Revenue → Cancellations.* Note: Cancellations made by an admin or through the API will not appear in this section.

This page shows the list of cancellation reasons for subscriptions that are currently still active but not renewing (e.g. canceled) and subscriptions that have expired. Once a subscription’s expiration date passes, the survey entry will be moved from the **Active** tab to the **Expired** tab.

<Frame>
  <img src="https://mintcdn.com/memberful/0sA94k065n1qKJXK/images/customize/cancellation-survey/active-expired-tabs.png?fit=max&auto=format&n=0sA94k065n1qKJXK&q=85&s=6295edb279dc82ff69408060f675cc93" alt="Active and expired tabs" width="1440" height="434" data-path="images/customize/cancellation-survey/active-expired-tabs.png" />
</Frame>

The top section breaks down the percentage of cancellations by reason.

<Frame>
  <img src="https://mintcdn.com/memberful/0sA94k065n1qKJXK/images/customize/cancellation-survey/reasons.png?fit=max&auto=format&n=0sA94k065n1qKJXK&q=85&s=f54b8b7c8e78a3cc022b27d5fc81d24a" alt="Cancellations reasons" width="1440" height="311" data-path="images/customize/cancellation-survey/reasons.png" />
</Frame>

At the bottom, you’ll find a table with individual survey results. In the **Active** tab, the date column shows the date when the subscription was canceled. In the **Expired** tab, the date column shows the date when the subscription expired.

<Frame>
  <img src="https://mintcdn.com/memberful/0sA94k065n1qKJXK/images/customize/cancellation-survey/individual-results.png?fit=max&auto=format&n=0sA94k065n1qKJXK&q=85&s=5e1e27c23ba3f9563368e547ba2b8d43" alt="Individual survey results" width="1440" height="436" data-path="images/customize/cancellation-survey/individual-results.png" />
</Frame>

To filter the table by reason, select one from the dropdown box.

<Frame>
  <img src="https://mintcdn.com/memberful/0sA94k065n1qKJXK/images/customize/cancellation-survey/sort-by-reasons.png?fit=max&auto=format&n=0sA94k065n1qKJXK&q=85&s=947f96a120a1c28e84157d04c6b1053a" alt="Sort by reason" width="1440" height="418" data-path="images/customize/cancellation-survey/sort-by-reasons.png" />
</Frame>

Members who chose "other" or "I chose another service that's a better fit" as the cancellation reason have the opportunity to share more details. If you see a dotted line under the cancellation reason, hover over it to see the additional context that the member entered.

<Frame>
  <img src="https://mintcdn.com/memberful/0sA94k065n1qKJXK/images/customize/cancellation-survey/other-answer.png?fit=max&auto=format&n=0sA94k065n1qKJXK&q=85&s=203195a2419eff420408077e9f17c461" alt="More details on other or competition" width="1440" height="479" data-path="images/customize/cancellation-survey/other-answer.png" />
</Frame>

Click **Export CSV** to download the results as a spreadsheet file.

<Frame>
  <img src="https://mintcdn.com/memberful/0sA94k065n1qKJXK/images/customize/cancellation-survey/export-survey-results.png?fit=max&auto=format&n=0sA94k065n1qKJXK&q=85&s=a614bf829e8614e8c79d1b59d35cfad7" alt="Export survey results" width="1440" height="288" data-path="images/customize/cancellation-survey/export-survey-results.png" />
</Frame>

<RelatedDocs
  link1={{
url: "/member-interface/subscription/manage-their-subscriptions/#manage-their-subscriptions",
label: "See how members can manage their own subscriptions.",
}}
  link2={{
url: "/metrics-and-analytics/growth-metrics/churn/",
label:
  "Understand your member churn rate, which Memberful tracks on your behalf.",
}}
  link3={{
url: "/configuration/emails/email-templates/",
label:
  "Check out the transactional emails that Memberful sends on your behalf.",
}}
/>
